Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

AESHM Announcements

The Fashion Show\'s pop-up shop was assembled overnight in front of Parks Library and featured products from local businesses. Photo by Lynn Campbell. The Fashion Show hosts successful pop-up shop

By Natalie Williams

Iowa State University’s first-ever pop-up shop appeared April 10 in front of Parks Library, one day before The Fashion Show 2015. The shop was created overnight and details including its location, products, and services were kept a secret until the day of the event.



Iowa State Daily shares AMD alumni updates

An Iowa State Daily story catches up with four alumni of the apparel, merchandising, and design program and shares what they’re doing now.



Watch video of the ISU Fashion Show preview story on WHO-TV

Megan Reuther, a reporter at WHO-TV, interviewed designers Mia Pierson and Stephanie Sorensen, Fashion Show producers Mary Kate Knabel and Emily Brimeyer, and assistant producers Lauryn Stromberg and Delaney Claire Eilts in this TV news story looking at some of the garments that will be on the runway for The Fashion Show 2015, 7 p.m. April 11 at Stephens Auditorium. More»



Apparel, merchandising, and design alumnus Todd Snyder featured in Women's Wear Daily

"Todd Snyder on Building his Brand," an article in Women's Wear Daily features Iowa State apparel, merchandising, and design alumnus Todd Snyder and his men's clothing line. More»



Students in event management and hospitality management initiated into Eta Sigma Delta

The event management and hospitality management programs at Iowa State University congratulate the 22 undergraduate students and three graduate students who earned invitations to membership into Eta Sigma Delta honor society in spring 2015. 



AESHM faculty, staff travel to Taipei to develop partnership with Fu Jen Catholic University

AESHM professors Eulanda Sanders and Ann Marie Fiore and academic adviser Ann Thye left March 27 for Taipei to develop a new partnership between Iowa State University and Fu Jen Catholic University, which has an excellent fashion program.



Sara Marcketti and Carmen Keist featured in Wall Street Journal

Carmen Keist, former Iowa State University Ph.D. student, and Sara Marcketti, associate director of apparel, merchandising and design department, were recently featured in the Wall Street Journal in a weekly column about the new social media campaign that seeks to ban the word "plus-size" in the modeling industry.



AMD alum Caine Westergard collaborates with artist Jeff Hanson

Caine Westergard, who graduated in 2014 in apparel, merchandising, and design, collaborated with Jeff Hanson, a young artist from Kansas City who because of an optic nerve tumor has very low vision.



Watch WHO-TV at 5 p.m. Wednesday to see a sneak peek of The Fashion Show at Iowa State

Megan Reuther, a reporter at WHO-TV, interviews Fashion Show producers Mary Kate Knabel and Emily Brimeyer, assistant producers Lauryn Stromberg and Delaney Claire Eilts, designers Mia Pierson and Stephanie Sorensen, and takes a look at some of the garments that will be on the runway for The Fashion Show 2015, 7 p.m. April 11 at Stephens Auditorium. More»



AESHM professors travel to South Africa to share their expertise about food safety

Associate professor Lakshman Rajagopal and adjunct professor Catherine Strohbehn recently visited the University of Pretoria in South Africa to share their expertise on food safety research, challenges, and cooperative extension at a mini symposium. More»



AESHM News Stories from the College of Human Sciences

Iowa State professors offer advice on fitness screening in schools
Iowa State University experts say school BMI screenings are beneficial, but should keep the focus on health and respect students’ privacy.
Edgy womenswear wins ISU Fashion Show
Lauren Pearson's collection of blue, white, and mustard garments called “Oksana” won both the top prize as well as first place in the “collections” category at The Fashion Show 2015.
Pop-up shop adds element of surprise to fashion show
Iowa State apparel students are teaming up with Ames businesses, a professor in architecture, and industry experts to add an element of surprise to this year’s fashion show — a pop-up shop.
Trendy clothes for cycling, swimming in this year’s Iowa State University fashion show
Unique entries in the ISU Fashion Show this year include clothes especially designed for men who bike to work, and swimwear for full-figured women.
March: The calm before the storm for the ISU Fashion Show
The Fashion Show 2015 will be held April 11 and will feature a new merchandising scholarship, activewear and intimates/swimwear as new categories of competition, and a pop-up shop.
Hands-on learning takes center stage at ProStart competition
An Iowa State University student who previously won a premier high school culinary arts competition will return this year to help educate youth about career opportunities that lie ahead.
Iowa State student takes African fashion designs nationwide
Iowa State student Claire Kean is about to launch her business promoting the “Kranto Kolection,” her line of women’s clothing aimed at African women living in the U.S.
Design piracy focus of Iowa State professor’s lecture to air on C-SPAN
An Iowa State class lecture on design piracy and its impact on the fashion industry will be featured on C-SPAN’s American History TV this Saturday.
Iowa State students build their futures at Disney World
A handful of Iowa State students studying hospitality and event management are getting a leg up on their careers through internships with the Disney College Program.
Iowa State student aims to reduce waste with upcycled fashions
Andrea Tate, a senior in apparel, merchandising, and design, brings new life to existing fashions with her line of upcycled apparel, Ohtatie.
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