Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2017 rankings by Fashion School show we’re No. 3 in the Midwest for fashion merchandising, No. 5 among public schools and colleges, and No. 5 nationally.

In fashion design, we’re No. 3 in the Midwest, No. 4 among public schools and colleges, and No. 9 nationally.

AESHM Announcements

Omaha Fashion Week's blog spotlights Lydia Loya in designer profile

Omaha Fashion Week interviewed Lydia Loya, a senior in apparel, merchandising, and design, on her brand, her favorite projects, and her style as a designer for a designer profile article. Loya is a featured designer for Omaha Fashion Week, and will be showing her line "West Fens" on the runway on March 3, 2018. Omaha Fashion Week is the nation's fifth largest fashion event, and will run from Feb. 27 to March 4, 2018. More».
For more information, contact Lydia Loya at lidloya@iastate.edu.



Ellen McKinney featured in Faculty Focus video

Ellen McKinney, an assistant professor in apparel, events, and hospitality management, was recently featured in a Faculty Focus video by the College of Human Sciences. The clips highlight human scientists at Iowa State University. Visit the college's YouTube channel to see all Faculty Focus videos. More».
For more information, contact Ellen McKinney in apparel, events, and hospitality management at 515-294-7536 or emckinne@iastate.edu.



Eric Olson earns Best Paper Award at International Conference on Events

Olson, an assistant professor in apparel, events, and hospitality management, received the honor for his paper, "The role of social influence on expo attendee behavior utilizing video tracking." Olson was recognized with the award in December at the conference in Orlando, Florida. More».
For more information, contact Eric Olson in apparel, events, and hospitality management at 515-294-0699 or olsoned@iastate.edu.



Nine Iowa State students receive national YMA Fashion Scholarships
Jennifer Junker, Emma Kachelmeyer, Ben Poirier, Madeline Kim, Abigail Goeser, Tara Efobi, Sarah Wright, J'Dah Mason, and Sydney Cline will receive scholarships from the YMA Fashion Scholarship Fund, the premier educational fashion nonprofit in the United States. The students competed in a case study competition which explored how the weaving together of digital technology with offline shopping can improve the performance of a fashion retailer. Each of the winning students will receive a $5,000 scholarship, while Goeser will receive $7,500 for having one of the nation's highest point totals. Scholarship winners will be recognized at a gala Jan. 9 in New York City. This year's competition was one of the organization's most competitive, with 540 submissions from 60 member schools. A total of 227 scholarships will be awarded totaling $1.2 million More».
For more information, contact Linda Serra Hagedorn in administration at 515-294-5746 or lindah@iastate.edu.

Carolyn Elbert, Stewart Burger, Eric Olson, Virigina Wangerin, Doreen Chung receive CHS Innovative Teaching Grants
The College of Human Sciences has awarded four 2017-2018 Innovative Teaching Grants to support development and delivery of innovative approaches to enhance student learning. Grant recipients are AESHM lecturers Carolyn Elbert and Stewart Burger for a new course focusing on non-alcoholic beverages and cafe operations, AESHM assistant professor Eric Olson for creation of a new online master's program in event management, FSHN clinical assistant professor Virginia Wangerin to successfully launch the new bachelor's degree in nursing program, and AESHM assistant professor Telin "Doreen" Chung for a new 500-level course focusing on Social Network Analysis, a research tool for understanding human interactions using big data techniques. The grants of up to $20,000 can be used over a period of two years. More».
For more information, contact Linda Serra Hagedorn in administration at 515-294-5746 or lindah@iastate.edu.

Apparel, merchandising, and design students develop athleisure products, prototypes for Alex+Abby
Apparel, merchandising, and design students in AMD 131 Fashion Products and Markets developed new products and prototypes for Alex+Abby, an athleisure brand in Cedar Rapids. More than 200 students worked in teams to create athleisure wear that Dana Rupe, owner of Alex+Abby, could use for her company's brand. More».

Michael Lynch works toward Ph.D. in distance student program in student profile
Michael Lynch's goal after obtaining his Ph.D. in hospitality management is to continue teaching at a research university and help to advance the study of customer relationship management and loyalty programs. In his free time Michael enjoys spending time with his students, golfing, cooking, and traveling. More».

Kansas City Fashion Week 2018 to highlight alumna Hannah Swanson, student Lydia Loya
Hannah Swanson and Lydia Loya are among the 28 designers selected to show their designs at Kansas City Fashion Week in March 2018. Swanson, a 2016 alumna of the apparel, merchandising, and design program, will showcase "Hannah Kristina Designs," and Lydia Loya, a junior in apparel, merchandising, and design, will showcase her line entitled "West Fens." More».

Laura Jolly, Sara Marcketti, Wanda Grogan to be recognized at University of Georgia's Family and Consumer Sciences 100 Gala
The College of Family and Consumer Sciences at the University of Georgia has named two Iowa State faculty among the Family and Consumer Sciences 100 Centennial Honorees, and one Iowa State alumna as a member of the Honor Hall. Laura Jolly, dean and Dean's Chair of the College of Human Sciences; Sara Marcketti, professor in apparel, events, and hospitality management and interim director of the Center for Excellence in Learning and Teaching; and Wanda Grogan, a 1978 alumna of Iowa State's home economics education doctoral program, will be recognized at the FACS 100 Gala: A Centennial Celebration on Feb. 24, 2018. Honorees embody conviction and commitment to the ideals of the UGA College of Family and Consumer Sciences, and through vision and hard work have been instrumental in advancing the ability of the University of Georgia to serve students and enrich lives through their mission. More».

Marcketti named Fellow of Costume Society of America

Sara Marcketti, a professor in apparel, merchandising, and design and interim director of the Center for Excellence in Learning and Teaching, will receive the Fellow Award from the Costume Society of America. Deemed CSA's highest honor, the award recognizes Marcketti for providing outstanding leadership and contributions to the field of costume. As a Fellow, she also is considered an exemplary mentor for other members. Marcketti will be recognized for the honor annually, beginning in March at the CSA National Symposium in Williamsburg, Virginia. She also serves the organization as president-elect. CSA members are people involved in the study, education, collection, preservation, presentation, and interpretation of dress and appearance in past, present, and future societies. More».



AESHM News Stories from the College of Human Sciences

Museum exhibit explores clothing worn by Midwest LGBTQIA+ individuals
An ISU Textiles and Clothing Museum exhibit will be one of the nation’s first to explore fashions and styles of LGBTQIA+ women.
Alternative breaks offer opportunity for service learning
Three College of Human Sciences students were among 17 from Iowa State who spent part of their winter break helping those in need.
Sanders, Woods to be featured in 2018 calendar
Eulanda Sanders and Barbara Woods will be featured in the 2018 Women Impacting ISU calendar.
Iowa State to showcase research about authentic food at international hospitality conference
Iowa State will co-host an international conference for graduate students in hospitality, Jan. 3 to 5 in Fort Worth, Texas.
College of Human Sciences to recognize graduating seniors at fall convocation
Iowa State University’s College of Human Sciences will recognize nearly 300 graduating students in a series of events on Dec. 15 and 16.
New overseas programs to help students engage in high-impact learning
Students in the College of Human Sciences will have four additional opportunities to study abroad next summer.
College of Human Sciences and departmental scholarship recipients recognized
The College of Human Sciences celebrated student scholarship recipients and donors at its annual scholarship recognition event.
Human scientists celebrate passion for helping people
Human Sciences Week will from Oct. 2 to 6 celebrate the dedication of students, faculty, and staff to improve people’s lives.
Iowa State professor on team using big data to aid rural economic development
Linda Niehm is on a team of researchers using big data to match rural communities with businesses that would be successful there.
Interdisciplinary team enhances protective clothing design
Interdisciplinary research in the College of Human Sciences is improving the safety of those who wear protective clothing.
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