Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2016 rankings by Fashion School show we’re No. 1 in the Midwest for fashion merchandising, No. 2 among public schools and colleges, and No. 2 nationally.

In fashion design, we’re No. 2 in the Midwest, No. 3 among public schools and colleges, and No. 8 nationally.

AESHM Announcements

Iowa State well represented at Black Fashion Designers Symposium and Exhibit

Professor Eulanda Sanders, assistant professor Kelly Reddy-Best, and distance education graduate student Samii Kennedy Benson on Monday represented Iowa State at the Black Fashion Designers Symposium and Exhibit, held at The Museum at FIT in New York City. The one-day symposium featured talks by designers, models, journalists, and scholars on African diasporic culture and fashion. The accompanying exhibition, Black Fashion Designers, examines the significant but often unrecognized impact that designers of African descent have had on fashion design. More>>.



Student profile highlights event management senior Leah Blankespoor

Leah Blankespoor looks forward to planning events in her hometown. When she isn’t studying she enjoys working as a professional princess, posting content on her blog, and surfing Pinterest for DIY crafts. More>>.



Student profile spotlights Hannah Walton

Hannah wants to use her event management degree to organize events. When she isn’t studying, she enjoys planning events for the Student Union Board, hanging out with friends, and crocheting quilts to de-stress. More>>.



UNLV features hospitality research by AESHM assistant professor Wen Chang

The University of Nevada, Las Vegas recently featured research conducted by Wen Chang when she was a doctoral student. Chang, who's now an assistant professor in apparel, events, and hospitality management at Iowa State, worked with Harrah Hotel College professor James Busser to help hospitality brands with employee retention. As part of their study, they surveyed dozens of former management-program trainees in the hotel-resort industry through several cycles of the training. The research found that employees were leaving because their expectations were not being met. More>>.



See photos: Samantha Shirazi at Retail's BIG Show in New York City

Rising Star Samantha Shirazi, a junior in the ISU Department of Apparel, Events, and Hospitality Management, was Iowa State's first attendee this past weekend at Retail's BIG Show in New York City, an event hosted by the National Retail Federation. Joined by academic adviser Ann Thye, she met with recruiters from places like Macy's and HSN. More>>.



See photos: Iowa State students shine at YMA Fashion Scholarship Fund gala in New York

Iowa State University students shined at the YMA Fashion Scholarship Fund's 2017 awards gala in New York City. A record 11 Iowa State students received $5,000 scholarships. Winning students include Kelsey Burggrafff, Tara Efobi, Samantha Shirazi, Emily Olson, Maggie Martens, Sabah Ali, Alex Johnson, Christina Creel, Katie J. Hamilton, Abi Goeserr, and Emily Clark. They were joined by Laura Jolly, dean and Dean's Chair of the College of Human Sciences, and Ann Thye, an academic adviser in apparel, merchandising, and design. They saw Tom Hutton, CEO of Geoffrey Beene, and actor Kellan Lutz. More>>.



Ames Tribune features AMD Executive Advisory Council members expanding bridal business to Main St.

College of Human Sciences alumna Kayse Carter Schulz ('10, apparel, merchandising, and design), and her sister, Rita Gartin ('05, interior design), will open Aeri Couture Bridal, an Ames high-end wedding boutique, in a Sheldon Munn storefront later this year. The pair opened Pure Bridal in January 2012. More>>.



Hospitality management student Nur Hidayah Che Ahmat attends revenue management workshop in Florida

Nur Hidayah Che Ahmat, a Ph.D. candidate in hospitality management, was selected and fully funded to participate in the second Revenue Management Education (RevME) workshop, Dec. 15 to 17 in Orlando, Florida. The workshop brought together researchers and industry practitioners. Che Ahmat presented her research on revenue management entitled “Perception of Price Fairness and Customer Response Behavior.” Representatives of Hard Rock International, IDeaS, Walt Disney Parks & Resorts, STR, SeaWorld Aquatica, and Discovery Cove shared how their organizations strategically utilize revenue management, and identified challenges such as globalization, mergers, and millennial purchasing behavior. Next year, a third Revenue Management Education workshop will be held in Paris.



Iowa State top performer at hospitality management graduate research conference

Iowa State's hospitality management program was a top performer among 54 schools at the 22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Jan. 5 to 7 in Houston, Texas. Thirteen Iowa State graduate students and three faculty advisers attended. Five presented refereed paper presentations, and nine presented refereed posters. Next year’s conference in Fort Worth, Texas will be co-hosted by Iowa State and Texas Tech University. More>>.



HSPM grad student gets funded to participate in the revenue management workshop

Nurhidayah Che-Ahmat, Hospitality Management PhD Candidate, was selected and fully funded to participate in the second Revenue Management workshop December 15-17 in Orlando Florida. The workshop brought together researchers and industry practitioners. 



AESHM News Stories from the College of Human Sciences

Iowa State well-represented at Omaha Fashion Week
Iowa State University senior Sarah Mader and alumnae Elizabeth Scarpino and Hannah Swanson are among 17 fashion designers who will show their collections at Omaha Fashion Week.
Exhibit celebrates Textiles and Clothing Museum’s 10th anniversary
Iowa State’s Textiles and Clothing Museum celebrates 10 years with a special exhibit featuring objects selected by faculty and staff.
Human sciences students call work with Dance Marathon “life-changing”
Students are taking their passion for helping people to make a difference in the lives of children with life-threatening illnesses, as leaders of this year's Dance Marathon.
Field experiences run gamut from Disney parks to Des Moines hotels
For Jon Bond, a 2014 graduate in hospitality management, the Iowa State experience included following a famous mouse in the Disney College Program.
Iowa State alumnus opens flagship store in New York City
Huxley native Todd Snyder, one of Iowa State’s most celebrated and well-known menswear fashion designers, is inspiring students with the opening of his flagship store in New York City.
Students to receive special honors at fall College of Human Sciences convocation
The Iowa State University College of Human Sciences will recognize accomplishments of nearly 110 graduating students in a series of events Dec. 16 and 17.
Creating a space where students can be themselves
Carmen Flagge leads the College of Human Sciences' efforts to improve the Iowa State experience by enhancing an environment of diversity and inclusion.
Iowa State top presenter at international textile and apparel conference
Iowa State students and faculty will present the most scholarly activities at the ITAA annual conference for the sixth consecutive year.
New agreement sets up exchange with Taiwan university
Iowa State has a new agreement with Fu Jen Catholic University in Taiwan that will create new opportunities for apparel, merchandising, and design students at both universities.
Doctoral student takes his Iowa State experience to Scotland
Dave Loranger will this fall become Iowa State University’s first graduate from its hybrid program for doctoral students in apparel, merchandising, and design.
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