Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

AESHM Announcements

Ames Tribune features new clothing line by AMD alums Jaya Iyer and Mansi Batra

AESHM alums Jaya Iyer and Mansi Batra are featured in the Ames Tribune for their clothing line meant to empower young girls to be athletes, firefighters, scientists, astronauts — or whatever they want to be. More»



Fashions by AMD graduate student Whitney Rorah featured in spring Revival magazine

The spring issue of Revival, released April 23, contains eight pages featuring garments designed by Rorah. The section is entitled "La Vie En Rose" and showcases some of Rorah's glamorous dresses, as well as a bolero and cape. Copies of Revival magazine could be picked up at Memorial Union, Friley Hall, and the College of Design. More»



AMD lecturer, students teach at South African sewing center

Christina Denekas, a lecturer in apparel, events, and hospitality management, and seven students — Nancy Alonso, Julie Anderson, Kaylee Cranston, Ciera Iwen, Bethany Sauer, Andrea Tate, and Yesica Valdovinos — are currently on a study tour in South Africa, May 10-28.



Eulanda Sanders renewed as endowed professor

Sanders was renewed May 15 as the Donna R. Danielson Professor in Textiles and Clothing at Iowa State University. She works in apparel, merchandising, and design and has been at Iowa State for three years. More»



KCCI TV video features Colin Behr heading to dream job as shoe designer

Graduating with a double major in apparel, merchandising, and design and industrial design, Colin Behr walked off the stage at Iowa State’s commencement and into his ultimate dream job — designing footwear for Nikes. The clip aired on KCCI TV News on Thursday, May 7. More»



Alex Peters awarded CHS Camp Pride Scholarship

Peters, majoring in apparel, merchandising, and design, is the recipient of the College of Human Sciences Camp Pride Scholarship.



Lakshman Rajagopal and Catherine Strohbehn named Exemplary Faculty Mentors

Rajagopal, an associate professor in AESHM, and Strohbehn, an adjunct professor in AESHM, were among those to receive the ISU 2015 Exemplary Faculty Mentor Award at a ceremony 4 p.m. May 6 in the Cardinal Room of the Memorial Union.



Six apparel, merchandising, and design students participate in the Red Dress Exhibit

Apparel, merchandising, and design undergraduates Haley Wandro, Hannah Dehaan-Birch, Bethany Sauer, Alana Barnett, Basilia Koster, and grad student Whitney Rorah participated in the Red Dress Exhibit at the Story County Go Red Women Luncheon on Friday, April 24.



AMD students take 200 dresses to Africa

Next week apparel, merchandising, and design students will deliver 200 dresses to South African children in need of clothing. The dresses were constructed by students in the AMD 221 course, apparel production processes, taught by Sharon Wirth. The study tour to South Africa is led by Christina Denekas.



AESHM students take top awards at the Trashion Show

Students in AESHM 222 hosted the annual Trashion Show held at the Aveda Salon in Ames.



AESHM News Stories from the College of Human Sciences

Iowa State graduating senior styles her own future in fashion
Brenna Lyden graduates from Iowa State with a degree in apparel, merchandising and design, a thriving fashion blog and styling business, and a signed contract for a coveted job as a buyer for Nordstrom Inc.
Student accomplishments will take center stage at graduation events
The Iowa State University College of Human Sciences will recognize the accomplishments of hundreds of graduating students in a series of events this weekend.
Pancake house, pharmacy win top prizes at Entrepreneurship Showcase
A proposed all-night Ames Campustown pancake house took the top prize for business start-up idea at this year’s Entrepreneurship Showcase at Iowa State.
ISU graduating senior steps into his dream job at Nike
Graduating with a double major in apparel design and industrial design, Colin Behr will walk off the stage at commencement and into his dream job — designing footwear for Nike.
Iowa State professors offer advice on fitness screening in schools
Iowa State University experts say school BMI screenings are beneficial, but should keep the focus on health and respect students’ privacy.
Edgy womenswear wins ISU Fashion Show
Lauren Pearson's collection of blue, white, and mustard garments called “Oksana” won both the top prize as well as first place in the “collections” category at The Fashion Show 2015.
Pop-up shop adds element of surprise to fashion show
Iowa State apparel students are teaming up with Ames businesses, a professor in architecture, and industry experts to add an element of surprise to this year’s fashion show — a pop-up shop.
Trendy clothes for cycling, swimming in this year’s Iowa State University fashion show
Unique entries in the ISU Fashion Show this year include clothes especially designed for men who bike to work, and swimwear for full-figured women.
March: The calm before the storm for the ISU Fashion Show
The Fashion Show 2015 will be held April 11 and will feature a new merchandising scholarship, activewear and intimates/swimwear as new categories of competition, and a pop-up shop.
Hands-on learning takes center stage at ProStart competition
An Iowa State University student who previously won a premier high school culinary arts competition will return this year to help educate youth about career opportunities that lie ahead.
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