Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2017 rankings by Fashion School show we’re No. 3 in the Midwest for fashion merchandising, No. 5 among public schools and colleges, and No. 5 nationally.

In fashion design, we’re No. 3 in the Midwest, No. 4 among public schools and colleges, and No. 9 nationally.

AESHM Announcements

Courtney Biere promotes Collegiately Creative Conference

Courtney Biere hopes to become a corporate event planner or immerse herself in fashion show production after graduation. While she prepares to reach her career goal, outside of studying she enjoys spending time with friends over board games, eating good food, and attending group fitness classes. More».

Tammie Melton's National Retail Federation convention experience shared in student profile

Tammie Melton hopes to use her apparel, merchandising, and design major and her second major in marketing to work as a talent manager or for Glossier as a social media director. More».
For more information, contact Tammie Melton in apparel, events, and hospitality management at

Carolyn Simon features Fashion/Tech Hackathon in student profile

Carolyn Simon wants to use her apparel, merchandising, and design degree to become a color and material designer for athletic footwear. More».
For more information, contact Carolyn Simon in apparel, events, and hospitality management at

Iowa State Daily features guest judges for The Fashion Show 2018

The Iowa State Daily published an article highlighting the guest judges for The Fashion Show 2018. Tyler Valladolid, Emily Kammeyer Sumner, Tameka Ellington, and Emily Erusha-Hilleque will examine over 200 garments entered in the show. The theme of The Fashion Show 2018 is "Resilience." More».
For more information, contact The Fashion Show in apparel, events, and hospitality management at

Kelsie Toth encourages travel experiences in student profile

Kelsie Toth is still finding the perfect career for her but knows Iowa State University will help lead her to a career in apparel merchandising. More».
For more information, contact Kelsie Toth in apparel, events, and hospitality management

Iowa Public Radio features queer fashion exhibit

Iowa Public Radio featured a segment and accompanying article on "Queer Fashion and Style: Stories from the Heartland," a fashion exhibit in Morrill Hall that explores queer identity through apparel. As part of Iowa Public Radio's "Talk of Iowa" segment,curator and assistant professor in apparel, events, and hospitality management Kelly Reddy-Best talks about the impact that personal identity can have on fashion choices. More».
For more information, contact Kelly Reddy-Best in apparel, events, and hospitality management at 515-294-9199 or

New York Post features Sara Marcketti in article about copyright issues in women's fashion

The New York Post published an article highlighting Sara Marcketti, a professor in apparel, events, and hospitality management, and the book she co-authored, entitled "Knock It Off: A History of Design Piracy in the US Women's Ready-To-Wear Apparel Industry." In the article, Marcketti and other sources discuss the harm that the knock-off industry can cause to designers. More».
For more information, contact Sara Marcketti in apparel, events, and hospitality management at

Iowa State students, faculty attend National Society of Minorities in Hospitality conference

Five Iowa State University students in hospitality management — Dami Olugbemisola Olukoya, Calvary Tutson, Tai Le, Alanis Morales-Cuadrado, and Carmina Lopez — joined Eulanda Sanders, professor and chair of apparel, events, and hospitality management, in attending the 29th annual National Society of Minorities in Hospitality conference, Feb. 15 to 18 in Chicago. NSMH is the premier professional organization for hospitality students, with a membership of more than 1,000. The organization promotes the recruitment, retention, support, and advancement of minority students in the hospitality industry. More».
For more information, contact Eulanda Sanders in apparel, events, and hospitality management at 515-294-7474 or

Joan Su receives Live Green! Award for Excellence in Sustainability

Joan Su, an assistant professor in event management, is the recipient of this year's Live Green! Award for Excellence in Sustainability. The award is based upon the founding premise of Iowa State University's Live Green! Initiative, which encourages all students, faculty and staff to be fully committed to and engaged in making our campus, its operations, and initiatives as "green" and sustainable as possible. Su was nominated by students. Nominees were evaluated for cultural impact, impact on natural resources, economic impact, transferability, legacy to Live Green! Initiative and sustainability, and overall award merit. Su received the award Monday at the 2018 Symposium on Sustainability. 
For more information, contact Joan Su in apparel, events, and hospitality management at 515-294-5785 or

The Fashion Show 2018 exceeds its crowdfunding goal

Student leaders of The Fashion Show 2018 successfully raised $26,816 from 256 donors through an online FundISU crowdfunding campaign, exceeding their goal of raising $25,000 in 30 days. The campaign ended Feb. 16. Thanks to everyone who contributed. The Fashion Show, one of the largest student-run fashion shows in the nation, is in its 36th year. This year's show will be held at 7 p.m. on Saturday, April 14 at C.Y. Stephens Auditorium and will feature more than 150 student-designed garments on the runway and in mounted exhibits. More».
For more information, contact Josie Brownmiller, Emily Clark, Jessica Helberg, Sarah Waigand in apparel, events, and hospitality management

AESHM News Stories from the College of Human Sciences

Empowering Spanish speakers through food safety training
Twelve human sciences specialists taught ServSafe to 2,133 Iowans in the 2016-2017 fiscal year. Seventy of those participants took the course in Spanish.
Iowa State University works to help Main Street thrive
Twenty Iowa State students are working with five Main Street businesses in Jewell to improve their marketing, branding, and more.
New event management professor embraces tourism, technology, diversity
Ken Tsai brings a love of technology, diversity, and tourism to his new position as a new assistant professor in event management.
Museum exhibit explores clothing worn by Midwest LGBTQIA+ individuals
An ISU Textiles and Clothing Museum exhibit will be one of the nation’s first to explore fashions and styles of LGBTQIA+ women.
Alternative breaks offer opportunity for service learning
Three College of Human Sciences students were among 17 from Iowa State who spent part of their winter break helping those in need.
Sanders, Woods to be featured in 2018 calendar
Eulanda Sanders and Barbara Woods will be featured in the 2018 Women Impacting ISU calendar.
Iowa State to showcase research about authentic food at international hospitality conference
Iowa State will co-host an international conference for graduate students in hospitality, Jan. 3 to 5 in Fort Worth, Texas.
College of Human Sciences to recognize graduating seniors at fall convocation
Iowa State University’s College of Human Sciences will recognize nearly 300 graduating students in a series of events on Dec. 15 and 16.
New overseas programs to help students engage in high-impact learning
Students in the College of Human Sciences will have four additional opportunities to study abroad next summer.
College of Human Sciences and departmental scholarship recipients recognized
The College of Human Sciences celebrated student scholarship recipients and donors at its annual scholarship recognition event.