Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2016 rankings by Fashion School show we’re No. 1 in the Midwest for fashion merchandising, No. 2 among public schools and colleges, and No. 2 nationally.

In fashion design, we’re No. 2 in the Midwest, No. 3 among public schools and colleges, and No. 8 nationally.

AESHM Announcements

Iowa State is No. 1 in scholarly activities at International Textile and Apparel Association conference for sixth consecutive year

Iowa State apparel, merchandising, and design students and faculty will present the most scholarly activities at the International Textile and Apparel Association’s annual conference for the sixth consecutive year. With 59 contributions, Iowa State is No. 1 in the number of oral and poster presentations, design scholarship, and special topic sessions — almost twice as many as Mizzou in second place. ITAA meets Nov. 8-11 in Vancouver, British Columbia. More>>.

Chanmi Gloria Hwang to receive International Textile and Apparel Association award

Hwang, a doctoral student in apparel, events, and hospitality management, will receive an award, along with $1,000, at the upcoming International Textile and Apparel Association conference in Vancouver. The award is the ITAA Lois Dickey Fellowship: Outstanding Continuing Doctoral Student Award in 2016. This fellowship is named in honor of Lois Dickey, a former professor at Ohio State University, and it is a recognition made by the association for student's graduate education accomplishments and potential. Hwang's dissertation topic examines requirements for female boomer's smart activewear through a sequential exploratory mixed methods study. More>>.

First-year AMD student featured in Iowa State Daily student spotlight

Walter Hardy, a first-year student in apparel, merchandising, and design, was recently featured in the Iowa State Daily's student spotlight. Hardy describes himself as being unique and unafraid to be different — especially when it comes to fashion. His goal is to someday run his own clothing line. More>>.

WHO-TV interviews Sara Marcketti about fashion piracy

WHO-TV featured an interview with Sara Marcketti about fashion piracy. Marcketti, an associate director in apparel, events, and hospitality management, explains the negative economic and environmental impact of fashion piracy and "fast fashion." Her book, co-authored by Jean Parsons, "Knock it Off" was published this year. More>>.

Sara Marcketti delivers textiles talk at Cornell University

Marcketti, a professor in Apparel, Events, and Hospitality Management, presented "Textiles and Clothing Collections and Museums: Historical and Current Day Use and Significance" at the Cornell University FSAD Graduate Seminar Series. Cornell Costume and Textile Collection curator, Denise Nicole Green, invited Marcketti to speak as part of the opening of the exhibit "100 Years of Fashion Studies." More>>.

Iowa State ranked No. 10 for best hospitality program

According to, Iowa State is No. 10 in ranking of the best hospitality programs in the United States. Iowa State's hospitality program continues to maintain its No. 10 ranking in very competitive field. More>>.

AESHM's Sara Marcketti to give lecture at Cornell University

Sara Marcketti, a professor in apparel, events, and hospitality management, will on Thursday, Sept. 29 give a seminar at Cornell University in Ithaca, New York titled, "Historic Textiles and Clothing Collections and Museums: Historical and Current Day Significance." The lecture is part of Cornell University's graduate seminar series. More>>.

AESHM's SoJung Lee, Jim Butler recognized for groundbreaking study on country clubs

A groundbreaking study by SoJung Lee, an assistant professor in apparel, events, and hospitality management; and Jim Butler, a distance education graduate student who's also general manager of Grey Oaks Country Club in Sarasota, Florida, was recently highlighted by McMahon Group, a premier research company in the country club business. The research, "Taking the pulse on club environmental practices," was highlighted in the summer 2016 edition of McMahon's Club Trends, called "Green strategies: Clubs embracing sustainability." The study was the first of its kind. It included a survey of 297 country clubs on their environmental behaviors and practices. Results showed that 74 percent of survey respondents said they have sustainable practices. However, only 15 percent allocate funds specifically for sustainable practices with the average amount being $49,357. More>>.

Extension and Outreach highlights Awardrobe event, Apparel, Events, and Hospitality scholarships

The Awardrobe Clothing Event is an Iowa State Fair 4-H event that provides youth participants with opportunities to showcase their apparel design and production knowledge, as well as creativity skills. 4-H'ers ranked in the top 3 percent received $500 scholarships from the Department of Apparel, Events and Hospitality Management. The Apparel, Merchandising, and Design program presented 4-H'ers receiving the On-Trend Award with $25 gift cards and certificates. More>>.

Gwendolyn Michel receives Costume Society of America's 2016 Stella Blum Student Research Grant

Gwendolyn Michel, who is a doctoral student in apparel, events, and hospitality management is the recipient of the Costume Society of America's 2016 Stella Blum Student Research Grant. As part of the research grant, Michel will examine the dress of author Anaïs Nin, using her handwritten diaries as a source. Michel is under the direction of Sara Marcketti, professor in apparel, events, and hospitality management. More>>.

AESHM News Stories from the College of Human Sciences

Doctoral student takes his Iowa State experience to Scotland
Dave Loranger will this fall become Iowa State University’s first graduate from its hybrid program for doctoral students in apparel, merchandising, and design.
Communicating who we are through how we look
Kelly Reddy-Best, an assistant professor in apparel, merchandising, and design, combines her passion for social justice with a focus on how people dress.
Design piracy a tough case even for fashion police
In her new book, professor Sara Marcketti explains why consumer demand is a driving force of fashion piracy, and why some designers are taking legal action.
Kim applies numbers to the hospitality industry
Jewoo Kim, a new assistant professor in hospitality management, researches financial and strategic issues in the hotel, restaurant, and tourism industry.
Iowa State internships aim to secure employment for youth with disabilities
Four youth with disabilities are this fall gaining hands-on work experience through Project SEARCH internships with the Iowa State University College of Human Sciences.
College of Human Sciences students driven by passion to help others
The College of Human Sciences enrolls 4,915 students this fall, contributing to Iowa State University’s eighth consecutive year of record enrollment with 36,660 students.
Employee happiness key to success in hospitality industry
Wen Chang, an assistant professor in hospitality management at Iowa State University, researches how positive psychology can keep employees happy and improve a company’s performance.
Human Sciences Week to feature new dean, ways to help others
Meet our new dean, learn about living a healthy lifestyle, enjoy cherry pies, and make shoes out of used jeans during the second annual Human Sciences Week, Sept. 26 to 30.
Fellowship to expand opportunities in entrepreneurship
Professor Linda Niehm plans to extend opportunities in entrepreneurship as the new Dean’s Faculty Fellow in the College of Human Sciences.
Jolly aims to connect people, broaden networks
Laura Jolly is a leader who works to connect people. Her vision includes enhancing the College of Human Sciences’ research profile by broadening its networks across campus and with national initiatives.