Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2017 rankings by Fashion School show we’re No. 3 in the Midwest for fashion merchandising, No. 5 among public schools and colleges, and No. 5 nationally.

In fashion design, we’re No. 3 in the Midwest, No. 4 among public schools and colleges, and No. 9 nationally.

AESHM Announcements

Apparel, merchandising, and design students develop athleisure products, prototypes for Alex+Abby
Apparel, merchandising, and design students in AMD 131 Fashion Products and Markets developed new products and prototypes for Alex+Abby, an athleisure brand in Cedar Rapids. More than 200 students worked in teams to create athleisure wear that Dana Rupe, owner of Alex+Abby, could use for her company's brand. More».

Michael Lynch works toward Ph.D. in distance student program in student profile
Michael Lynch's goal after obtaining his Ph.D. in hospitality management is to continue teaching at a research university and help to advance the study of customer relationship management and loyalty programs. In his free time Michael enjoys spending time with his students, golfing, cooking, and traveling. More».

Kansas City Fashion Week 2018 to highlight alumna Hannah Swanson, student Lydia Loya
Hannah Swanson and Lydia Loya are among the 28 designers selected to show their designs at Kansas City Fashion Week in March 2018. Swanson, a 2016 alumna of the apparel, merchandising, and design program, will showcase "Hannah Kristina Designs," and Lydia Loya, a junior in apparel, merchandising, and design, will showcase her line entitled "West Fens." More».

Laura Jolly, Sara Marcketti, Wanda Grogan to be recognized at University of Georgia's Family and Consumer Sciences 100 Gala
The College of Family and Consumer Sciences at the University of Georgia has named two Iowa State faculty among the Family and Consumer Sciences 100 Centennial Honorees, and one Iowa State alumna as a member of the Honor Hall. Laura Jolly, dean and Dean's Chair of the College of Human Sciences; Sara Marcketti, professor in apparel, events, and hospitality management and interim director of the Center for Excellence in Learning and Teaching; and Wanda Grogan, a 1978 alumna of Iowa State's home economics education doctoral program, will be recognized at the FACS 100 Gala: A Centennial Celebration on Feb. 24, 2018. Honorees embody conviction and commitment to the ideals of the UGA College of Family and Consumer Sciences, and through vision and hard work have been instrumental in advancing the ability of the University of Georgia to serve students and enrich lives through their mission. More».

Marcketti named Fellow of Costume Society of America

Sara Marcketti, a professor in apparel, merchandising, and design and interim director of the Center for Excellence in Learning and Teaching, will receive the Fellow Award from the Costume Society of America. Deemed CSA's highest honor, the award recognizes Marcketti for providing outstanding leadership and contributions to the field of costume. As a Fellow, she also is considered an exemplary mentor for other members. Marcketti will be recognized for the honor annually, beginning in March at the CSA National Symposium in Williamsburg, Virginia. She also serves the organization as president-elect. CSA members are people involved in the study, education, collection, preservation, presentation, and interpretation of dress and appearance in past, present, and future societies. More».

Students in Directions Learning Community assemble hygiene kits for "Clean the World" organization

About 50 first-year students from the Directions Learning Community, which is designed for students in events and hospitality management, on Monday assembled more than 450 hygiene kits to be distributed at local shelters to those in need. "Clean the World," the organization through which the kits will be distributed, seeks to reduce waste created by discarded soap and shampoo products and prevent millions of deaths caused by hygiene-related illnesses every year.
For more information, contact Liz Harris and Dawn Fiihr in apparel, events, and hospitality management at 515-294-5307 and 515-294-3459 or and

Iowa State top presenter at ITAA conference for seventh year; 16 awards received by students, faculty, alumni

groupaeshmFor the seventh year in a row, Iowa State University was the top presenter at the International Textile and Apparel Association (ITAA) annual conference with 70 poster and oral presentations, and design exhibitions. Iowa State students, faculty, and alumni also took home 16 awards. The conference was held Nov. 14 to 18 in St. Petersburg, Florida. About 60 guests attended the Iowa State reception for alumni, students, faculty, and friends. ITAA is the premiere professional association in the field of apparel, merchandising, and design. Click "more" to see the full list of award recipients. More».
For more information, contact Eulanda Sanders and Ann Marie Fiore in apparel, events, and hospitality management at 515-294-7474 and 515-294-9303 or;

Chandra Bolin named events coordinator for Business, Industry, and Technology Career Fair

Chandra Bolin, junior in marketing with a minor in event management, was recently selected to be a part of the Business, Industry, and Technology Career Fair planning committee as the Events Coordinator. She will serve on the committee with five other undergraduate students to plan and promote the Career Fair, which will take place on Feb. 7, 2018. More».
For more information, contact Jake Jansen in the College of Human Sciences at 515-294-0626 or

AESHM's Mackenzie Jordan, Megan Huftalin, Eric Brown attend The HX Hotel Experience in New York

Mackenzie Jordan and Megan Huftalin, both seniors in event management, joined associate professor Eric A Brown in attending The HX Hotel Experience — the largest hospitality show in North America — Nov. 11 to 13 in New York City. They attended a student networking reception, a tour of the Andaz 5th Avenue chic boutique hotel in Midtown Manhattan, and a breakfast sponsored by Hyatt with Eta Sigma Delta, the honor society for hospitality and event students. More».
For more information, contact Eric Brown in apparel, events, and hospitality management at 515-294-8474 or

Top industry leaders form new Event Management Executive Advisory Council

Top industry leaders are advising Iowa State University's event management program as members of the new Event Management Executive Advisory Council. They met Nov. 3 for the first time. Advisers include: Julie Weeks of the Ames Convention and Visitors Bureau, Steve Peters of VenuWorks, Tim Bryan and Ellie Straw of A Special Event DJ and Photo Booth, Brandie Willson and Alivia Sprenger of the Iowa Cubs, TJ Juskiewicz of RAGBRAI, Amedeo Rossi with the 80/35 Music Festival, Brian Phillips of the city of Ames, and Emily Brown with the Iowa State University Foundation. More».
For more information, contact Eric Olson in apparel, events, and hospitality management at 515-294-0699 or

AESHM News Stories from the College of Human Sciences

Iowa State to showcase research about authentic food at international hospitality conference
Iowa State will co-host an international conference for graduate students in hospitality, Jan. 3 to 5 in Fort Worth, Texas.
College of Human Sciences to recognize graduating seniors at fall convocation
Iowa State University’s College of Human Sciences will recognize nearly 300 graduating students in a series of events on Dec. 15 and 16.
New overseas programs to help students engage in high-impact learning
Students in the College of Human Sciences will have four additional opportunities to study abroad next summer.
College of Human Sciences and departmental scholarship recipients recognized
The College of Human Sciences celebrated student scholarship recipients and donors at its annual scholarship recognition event.
Human scientists celebrate passion for helping people
Human Sciences Week will from Oct. 2 to 6 celebrate the dedication of students, faculty, and staff to improve people’s lives.
Iowa State professor on team using big data to aid rural economic development
Linda Niehm is on a team of researchers using big data to match rural communities with businesses that would be successful there.
Interdisciplinary team enhances protective clothing design
Interdisciplinary research in the College of Human Sciences is improving the safety of those who wear protective clothing.
More human sciences faculty engage in extension and outreach
Three new projects from Iowa State University will bring human sciences research to Black Hawk, Polk, and Jefferson counties.
Look inside your own pantry or fridge to find the top culprit of food waste
Nearly 40 percent of the food produced in the U.S. goes to waste. Iowa State University experts have tips for reducing waste.
Summer internships provide springboard to careers
At least 345 College of Human Sciences students secured internships this summer in Iowa and across the globe.