Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2016 rankings by Fashion School show we’re No. 1 in the Midwest for fashion merchandising, No. 2 among public schools and colleges, and No. 2 nationally.

In fashion design, we’re No. 2 in the Midwest, No. 3 among public schools and colleges, and No. 8 nationally.

AESHM Announcements

Thomas Schrier and Eric Brown elected to leadership positions in hospitality management

Schrier, an associate professor in hospitality management, is the new president of the Central Federation of the Council on Hotel, Restaurant, and Institution Education (CHRIE). Brown, an assistant professor in hospitality management who previously served as president of the Central CHRIE, is the new membership director of the International Council on Hotel, Restaurant, and Institution Education (ICHRIE). More>>.

Suzanne Markham Bagnera and Eric Olson win awards at international hospitality conference

Markham Bagnera, a doctoral candidate in hospitality management, won the Lamp of Knowledge Award from the American Hotel and Lodging Association/American Hotel and Lodging Educational Institute. This award is considered the highest honor that can be given to an educator in the lodging industry. Olson, an assistant professor in events management, won first place in the Johnson and Wales Case Study Competition at the International Council on Hotel, Restaurant, and Institutional Education conference. More>>.

Eric Brown completes summer faculty internship with Hyatt Hotels Corporation

Brown, an assistant professor in apparel, events, and hospitality management, participated in the program to refresh his knowledge of the hospitality industry, research current industry trends, and to bring back ideas to the classroom. The Hyatt Faculty Internship Program was developed to promote awareness and enhance educators' understanding of the industry by exposing them to the products and challenges of today’s hotel operations.

Students intern at International Council on Hotel, Restaurant, and Institutional Education conference

Hannah Cooley, Mackenzie Jordan, Anna Schulte, Meg Tully, Romazia Turner-Brown, and Allison Voth, event management students, managed registrations, monitored paper sessions, and handled general session meetings at the annual conference held this year in Grapevine, Texas. The conference drew nearly 500 attendees from across the globe. The International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) is the largest association of hospitality and tourism educators in the world. More>>.

Sara Marcketti publishes book about the history of design piracy

Marcketti, a professor in apparel, events and hospitality management and associate director of the Center for Excellence in Learning and Teaching at Iowa State University, recently published the book, "Knock it off: A History of Design Piracy in the U.S. Women's Ready-to-Wear Apparel Industry." The book, co-authored by Jean Parsons, is the last in the Costume Society of America series. It analyzes legal and apparel industry documents; governmental reports; and primary research conducted in museums, archives, and special collections to shed light on arguments both for and against design piracy. More>>.

Fashion magazine WWD interviews Iowa State AMD alum Todd Snyder about life after American Eagle buy

Snyder, a 1992 Iowa State graduate and well-known men’s fashion designer in New York has been nominated several times for Council of Fashion Designers of America awards. American Eagle purchased Todd Snyder New York this past November. WWD subscribers may access the article online.

AMD student Alisha Humiston takes part in Paris Fashion Week

Alisha Humiston, a junior in apparel, merchandising, and design, worked with designer Antonio Ortega backstage at Haute Couture Paris Fashion Week as a part of the study abroad program through the Paris American Academy. More».

See TV, newspaper coverage of Iowa State partnership to create Hancher Auditorium uniforms

The Cedar Rapids Gazette, KGAN CBS 2 and KFXA Fox 28, and Iowa State's University Relations recently featured the partnership between Iowa State apparel students and Iowa Prison Industries to design and produce new student usher uniforms for Hancher Auditorium at the University of Iowa. The auditorium reopens this fall after being destroyed in 2008 by flooding. Students in Iowa State senior lecturer Brenda Ackerman's class worked with inmates to produce the uniforms. More».

Study ranks Iowa State No. 1 in fashion scholarship; Mary Lynn Damhorst and Elena Karpova listed top publication contributors

A newly released study published in Clothing and Textiles Research Journal ranks Iowa State No. 1 for scholarly contributions in the field of fashion marketing. ISU was ranked first based on the level of authorship in the publications selected for the study. Mary Lynn Damhorst, AESHM professor emeritus, and Elena Karpova, AESHM associate professor, made the list of the top 20 publication contributors. More».

AESHM's Linda Niehm, Jessica Hurst help rural retailers with Iowa Retail Summit

About 75 small business owners, community leaders, and business consultants came June 23 to Iowa State University for the Iowa Retail Summit, planned in part by Linda Niehm and Jessica Lynn Miller Hurst in apparel, events, and hospitality management. The event showcased the Iowa Retail Initiative, which provides a single point of contact for rural communities and retailers seeking help. Since August 2013, the Iowa State initiative has worked with 154 retailers in 31 communities across the state and helped 530 students gain real-world experiences in helping businesses. More».

AESHM News Stories from the College of Human Sciences

Jolly aims to connect people, broaden networks
Laura Jolly is a leader who works to connect people. Her vision includes enhancing the College of Human Sciences’ research profile by broadening its networks across campus and with national initiatives.
Workshops aim to improve career advancement among graduate students, faculty of color
Five professional development workshops aim to improve career advancement among Iowa State graduate students and faculty of color.
Why customers choose to eat healthy at restaurants
Gender, past experience, willingness, and the desire to be healthy are all key in a person's choice to eat healthy at a casual dining restaurant, according to studies by Iowa State University.
4-H alums credit youth program with launching human sciences careers
For a number of 4-H alumni, a commitment to community service and a desire to use skills developed in 4-H led them to pursue human sciences careers.
New book features Iowa State leaders in family and consumer sciences
At least 15 Iowa State University leaders are featured in a new book that recognizes those who have made significant contributions to the field of family and consumer sciences.
Iowa State students shine in internships across the nation
More than 300 College of Human Sciences students are interning with organizations in Iowa and across the globe. Fourteen of the college's 15 majors require an internship to help students gain work experience.
Iowa State expands international opportunities in hospitality and event management
SoJung Lee was a key organizer for a Korean-American hospitality conference.
Apps win top prizes at 2016 Entrepreneurship Showcase
Technology was the big winner at this year’s College of Human Sciences Entrepreneurship Showcase, with two of the top awards going to ideas for apps for mobile devices.
Clothing made from tea byproduct could improve health of fashion industry
Associate professor Young-A Lee and her team of Iowa State researchers have developed a new clothing fiber that's 100 percent biodegradable.
College of Human Sciences scholarships support students at unpaid internships
Scholarships through the College of Human Sciences ease the financial burden on students interning with organizations unable to provide compensation.