Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2015 rankings by Fashion School show we’re No. 1 in the Midwest for fashion merchandising, No. 3 among public schools and colleges, and No. 3 nationally.

In fashion design, we’re No. 2 in the Midwest, No. 3 among public schools and colleges, and No. 8 nationally.

AESHM Announcements

Textiles and clothing alum Yvonne Barrett featured by Ankeny Register

Barrett, who graduated from Iowa State in 1961 with a degree in textiles and clothing, was featured recently by the Ankeny Register & Press Citizen. Barrett has had a doll hospital called "Yvonne's Doll Spa" since 1977. She belongs to the United Federation of Doll Clubs and two affiliate local clubs, Iowa Kate Shelley Doll Club and Sunbonnet Doll Club. The newspaper article featured her attending the National Convention of the United Federation of Doll Clubs in Kansas City where she won a first-place ribbon for her oriental doll, six fourth-place ribbons for her other dolls, and taught a workshop on creating dresses. She continues to give programs, seminars and workshops as well as research and repair dolls and doll costumes. More»

Trend magazine celebrates its 10-year anniversary

Trend Magazine is a completely student-run publication focusing on fashion, beauty, body, and lifestyle for women and men in the Iowa State University community.

From left to right: Dr. Christian Morrison-Alumni, KaEun Lee, Mai Wu, Dr. Thomas Schrier, Xiaowei Xu were among iHITA faculty and graduate students in attendance. Hospitality management research poster ranked second best

Hospitality Management was well represented at the 2015 International Hospitality Information Technology Association (iHITA) annual research conference in Austin, TX. 

Attend opening reception of "Women for Women: Female Fashion Designers" exhibit

Visit the opening reception of the "Women for Women: Female Fashion Designers" exhibit in the Textiles and Clothing Museum's Mary Alice Gallery in 1015 Morrill Hall, Sept. 2 from 6 to 7:30 p.m. The exhibit will be open Aug. 24 to Dec. 18, Monday to Friday, 11 a.m. to 4 p.m. Attendance is free. More»

Current students and faculty joined with past graduates from the Hospitality Management program at the ICHRIE conference. Hospitality Management faculty and grad students win awards at ICHRIE

Four faculty members and six current graduate students attended the 2015 ICHRIE conference in Orlando to present their research at this major professional gathering for hospitality management faculty, graduate students, and industry partners.

Event management student Valerielizabeth Villa wins Education Foundation scholarship

Valerie, a senior in event planning, won the Education Foundation Scholarship. She also spoke on opening day of the conference in Fort Lauderdale about the challenges she faced and how the Education Foundation scholarship helped her overcome them. More».

Eric Brown and Thomas Schrier begin president and vice president roles for the Central Federation Board of ICHRIE in August

Eric Brown, an assistant professor in hospitality management, will be the new president of the Central Federation Board of The International Council on Hospitality, Restaurant, and Institutional Education (ICHRIE), a nonprofit professional association that aims to improve the hospitality industry. He currently serves as vice president.

AMD alum Todd Snyder featured in New York Times, NPR, Wall Street Journal

Iowa State alum Todd Snyder was featured prominently by several national media outlets this week as part of the coverage of New York men's fashion week.

Iowa State ranked as top fashion merchandising and design school in the nation

New rankings by Fashion School Career Advice​ ( show we're No. 1 in the Midwest for fashion merchandising, No. 2 nationally among public schools and colleges, and No. 3 nationally.

AESHM graduate students, alum and professor win case study competition

Iowa State University swept all three awards in the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)'s Johnson & Wales Case Study Competition.  Rex Warren, a distance education graduate student, along with Ph.D. student Jane Boyland placed first earning $1,000. ISU alum Swathi Ravichandran took second place and $750. Third place and $500 went to graduate student Jim Butler and SoJung Lee, an assistant professor in apparel, events, and hospitality management. More».

AESHM News Stories from the College of Human Sciences

Mock interviews with employers prepare Iowa State students for job hunts
The job search process can be daunting to students, but career services' new mock interviews offer Iowa State students the chance to practice with real employers.
Iowa State alumna helps Olympic and Paralympic athletes stay on track
Jacqueline Luedtke, who graduated in 2013 with a degree in event management, now works as a full-time operations coordinator for the United States Olympic Committee.
Iowa State a top presenter at international hospitality conference
Iowa State researchers will give 14 research presentations — more than all but four other schools — at an international hospitality management conference this week.
Industry to follow Disney’s lead on selfie sticks, says Iowa State professor
The decision to ban selfie sticks at Disney theme parks is one that Eric Olson, assistant professor in event management, expects other venues to soon start implementing.
College of Human Sciences supports students during unpaid internships
The college recently awarded scholarships of up to $2,000 each to 21 students who are gaining work experience as unpaid interns.
Iowa State professor fashions leading book’s newest edition
Sara Marcketti, associate professor of apparel, merchandising, and design, co-authored the newest edition of Survey of Historic Costume, used by more than 200 institutions worldwide.
Iowa State graduating senior styles her own future in fashion
Brenna Lyden graduates from Iowa State with a degree in apparel, merchandising and design, a thriving fashion blog and styling business, and a signed contract for a coveted job as a buyer for Nordstrom Inc.
Student accomplishments will take center stage at graduation events
The Iowa State University College of Human Sciences will recognize the accomplishments of hundreds of graduating students in a series of events this weekend.
Pancake house, pharmacy win top prizes at Entrepreneurship Showcase
A proposed all-night Ames Campustown pancake house took the top prize for business start-up idea at this year’s Entrepreneurship Showcase at Iowa State.
ISU graduating senior steps into his dream job at Nike
Graduating with a double major in apparel design and industrial design, Colin Behr will walk off the stage at commencement and into his dream job — designing footwear for Nike.