Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2016 rankings by Fashion School show we’re No. 1 in the Midwest for fashion merchandising, No. 2 among public schools and colleges, and No. 2 nationally.

In fashion design, we’re No. 2 in the Midwest, No. 3 among public schools and colleges, and No. 8 nationally.

AESHM Announcements

See photos: Samantha Shirazi at Retail's BIG Show in New York City

Rising Star Samantha Shirazi, a junior in the ISU Department of Apparel, Events, and Hospitality Management, was Iowa State's first attendee this past weekend at Retail's BIG Show in New York City, an event hosted by the National Retail Federation. Joined by academic adviser Ann Thye, she met with recruiters from places like Macy's and HSN. More>>.



See photos: Iowa State students shine at YMA Fashion Scholarship Fund gala in New York

Iowa State University students shined at the YMA Fashion Scholarship Fund's 2017 awards gala in New York City. A record 11 Iowa State students received $5,000 scholarships. Winning students include Kelsey Burggrafff, Tara Efobi, Samantha Shirazi, Emily Olson, Maggie Martens, Sabah Ali, Alex Johnson, Christina Creel, Katie J. Hamilton, Abi Goeserr, and Emily Clark. They were joined by Laura Jolly, dean and Dean's Chair of the College of Human Sciences, and Ann Thye, an academic adviser in apparel, merchandising, and design. They saw Tom Hutton, CEO of Geoffrey Beene, and actor Kellan Lutz. More>>.



Ames Tribune features AMD Executive Advisory Council members expanding bridal business to Main St.

College of Human Sciences alumna Kayse Carter Schulz ('10, apparel, merchandising, and design), and her sister, Rita Gartin ('05, interior design), will open Aeri Couture Bridal, an Ames high-end wedding boutique, in a Sheldon Munn storefront later this year. The pair opened Pure Bridal in January 2012. More>>.



Hospitality management student Nur Hidayah Che Ahmat attends revenue management workshop in Florida

Nur Hidayah Che Ahmat, a Ph.D. candidate in hospitality management, was selected and fully funded to participate in the second Revenue Management Education (RevME) workshop, Dec. 15 to 17 in Orlando, Florida. The workshop brought together researchers and industry practitioners. Che Ahmat presented her research on revenue management entitled “Perception of Price Fairness and Customer Response Behavior.” Representatives of Hard Rock International, IDeaS, Walt Disney Parks & Resorts, STR, SeaWorld Aquatica, and Discovery Cove shared how their organizations strategically utilize revenue management, and identified challenges such as globalization, mergers, and millennial purchasing behavior. Next year, a third Revenue Management Education workshop will be held in Paris.



Iowa State top performer at hospitality management graduate research conference

Iowa State's hospitality management program was a top performer among 54 schools at the 22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Jan. 5 to 7 in Houston, Texas. Thirteen Iowa State graduate students and three faculty advisers attended. Five presented refereed paper presentations, and nine presented refereed posters. Next year’s conference in Fort Worth, Texas will be co-hosted by Iowa State and Texas Tech University. More>>.



HSPM grad student gets funded to participate in the revenue management workshop

Nurhidayah Che-Ahmat, Hospitality Management PhD Candidate, was selected and fully funded to participate in the second Revenue Management workshop December 15-17 in Orlando Florida. The workshop brought together researchers and industry practitioners. 



Samantha Shirazi will be Iowa State's first National Retail Federation Rising Star

Shirazi, a junior in apparel, merchandising, and design, will be Iowa State's first attendee at "Retail's BIG Show 2017," retail's largest and most influential event. The show will be hosted by the National Retail Federation, Jan. 15 to 17 at the Jacob K. Javits Convention Center in New York City. Shirazi received one of the organization's Rising Stars Scholarships, created to teach younger students about the variety of career opportunities available in the retail industry, and to encourage them to attend the NRF Foundation Student Program at Retail's BIG Show early in their academic careers. She will be accompanied by Ann Thye, an academic adviser in apparel, merchandising, and design. Iowa State received $1,500 in travel scholarships for Shirazi and Thye to attend. More>>.



Playbill features Iowa State alum Matthew Christopher's work on Broadway

Playbill, a magazine about all things theatre and an internationally known symbol of the arts since 1884, in December featured Iowa State alum Matthew Christopher — a couture designer responsible for the looks of Broadway's Kristin Chenoweth, Megan Hilty, and Kelli O’Hara. More>>.



YMA Fashion Scholarship Fund praises Iowa State as one of its top-performing schools

The YMA Fashion Scholarship Fund on Dec. 28 praised Iowa State University on its Facebook page, saying that Iowa State is one of its top-performing schools. Iowa State will receive a record 11 YMA Fashion Scholarship Fund $5,000 scholarships this year. Only one other school had more winners. The YMA Fashion Scholarship Fund is the premier educational fashion non-profit in the United States. Scholarship winners will attend a special gala dinner in New York City and a career fair and professional development conference Jan. 11 to 13. The honorees include: Kelsey Burggraff, Sabah Ali, Abigail Goeser, Emily Clark, Katie Hamilton, Tara Efobi, Emily Olson, Samantha Shirazi, Margaret Martens, Christina Creel, and Alexandra Johnson. They will be accompanied by Laura Jolly, dean and Dean's Chair of the College of Human Sciences; Ann Thye, an academic adviser in apparel, merchandising, and design; and Mark Leslie, a 1985 graduate of Iowa State’s College of Business who is a vice president at Kohl’s and serves on the Dean’s Advisory Council for the College of Human Sciences. More>>.



Iowa State receives a record 11 YMA $5,000 Fashion Scholarships

Eleven apparel, merchandising, and design students who competed in the case study competition for the YMA Fashion Scholarship Fund will each be awarded with a $5,000 scholarship. This is the highest number of recipients from Iowa State — beating out last year's record of nine. Only one of the 58 schools competing had more winners of the scholarship than students from Iowa State. The YMA Fashion Scholarship Fund is the premier educational fashion non-profit in the United States. Scholarship winners will attend a special gala dinner in New York City and a career fair and professional development conference Jan. 11 to 13. The honorees include: Kelsey Burggraff, Sabah Ali, Abigail Goeser, Emily Clark, Katie Hamilton, Tara Efobi, Emily Olson, Samantha Shirazi, Margaret Martens, Christina Creel, and Alexandra Johnson. More>>.



AESHM News Stories from the College of Human Sciences

Human sciences students call work with Dance Marathon “life-changing”
Students are taking their passion for helping people to make a difference in the lives of children with life-threatening illnesses, as leaders of this year's Dance Marathon.
Field experiences run gamut from Disney parks to Des Moines hotels
For Jon Bond, a 2014 graduate in hospitality management, the Iowa State experience included following a famous mouse in the Disney College Program.
Iowa State alumnus opens flagship store in New York City
Huxley native Todd Snyder, one of Iowa State’s most celebrated and well-known menswear fashion designers, is inspiring students with the opening of his flagship store in New York City.
Students to receive special honors at fall College of Human Sciences convocation
The Iowa State University College of Human Sciences will recognize accomplishments of nearly 110 graduating students in a series of events Dec. 16 and 17.
Creating a space where students can be themselves
Carmen Flagge leads the College of Human Sciences' efforts to improve the Iowa State experience by enhancing an environment of diversity and inclusion.
Iowa State top presenter at international textile and apparel conference
Iowa State students and faculty will present the most scholarly activities at the ITAA annual conference for the sixth consecutive year.
New agreement sets up exchange with Taiwan university
Iowa State has a new agreement with Fu Jen Catholic University in Taiwan that will create new opportunities for apparel, merchandising, and design students at both universities.
Doctoral student takes his Iowa State experience to Scotland
Dave Loranger will this fall become Iowa State University’s first graduate from its hybrid program for doctoral students in apparel, merchandising, and design.
Communicating who we are through how we look
Kelly Reddy-Best, an assistant professor in apparel, merchandising, and design, combines her passion for social justice with a focus on how people dress.
Design piracy a tough case even for fashion police
In her new book, professor Sara Marcketti explains why consumer demand is a driving force of fashion piracy, and why some designers are taking legal action.
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