Apparel, Events, and Hospitality Management (AESHM)

Apparel, Events, and Hospitality Management, otherwise known as AESHM,  is composed of three majors:

  • Apparel, Merchandising, and Design
  • Event Management
  • Hospitality Management 

Through each of these three programs, students gain skills and knowledge to help them succeed in the real world. In addition to coursework, they complete an internship that closely relates to their career aspirations.

Graduates of these programs are the managers of your favorite resorts, the designers of your best jeans, and the coordinators of lavish events.  From fine dining to fine apparel, our students, alumni, faculty, and staff have an eye for the original and a taste for quality.

Ranked as a top fashion merchandising and design school!

New 2016 rankings by Fashion School show we’re No. 1 in the Midwest for fashion merchandising, No. 2 among public schools and colleges, and No. 2 nationally.

In fashion design, we’re No. 2 in the Midwest, No. 3 among public schools and colleges, and No. 8 nationally.

AESHM Announcements

Iowa State ranked No. 10 for best hospitality program

According to, Iowa State is No. 10 in ranking of the best hospitality programs in the United States. Iowa State's hospitality program continues to maintain its No. 10 ranking in very competitive field. More>>.

AESHM's Sara Marcketti to give lecture at Cornell University

Sara Marcketti, a professor in apparel, events, and hospitality management, will on Thursday, Sept. 29 give a seminar at Cornell University in Ithaca, New York titled, "Historic Textiles and Clothing Collections and Museums: Historical and Current Day Significance." The lecture is part of Cornell University's graduate seminar series. More>>.

AESHM's SoJung Lee, Jim Butler recognized for groundbreaking study on country clubs

A groundbreaking study by SoJung Lee, an assistant professor in apparel, events, and hospitality management; and Jim Butler, a distance education graduate student who's also general manager of Grey Oaks Country Club in Sarasota, Florida, was recently highlighted by McMahon Group, a premier research company in the country club business. The research, "Taking the pulse on club environmental practices," was highlighted in the summer 2016 edition of McMahon's Club Trends, called "Green strategies: Clubs embracing sustainability." The study was the first of its kind. It included a survey of 297 country clubs on their environmental behaviors and practices. Results showed that 74 percent of survey respondents said they have sustainable practices. However, only 15 percent allocate funds specifically for sustainable practices with the average amount being $49,357. More>>.

Extension and Outreach highlights Awardrobe event, Apparel, Events, and Hospitality scholarships

The Awardrobe Clothing Event is an Iowa State Fair 4-H event that provides youth participants with opportunities to showcase their apparel design and production knowledge, as well as creativity skills. 4-H'ers ranked in the top 3 percent received $500 scholarships from the Department of Apparel, Events and Hospitality Management. The Apparel, Merchandising, and Design program presented 4-H'ers receiving the On-Trend Award with $25 gift cards and certificates. More>>.

Gwendolyn Michel receives Costume Society of America's 2016 Stella Blum Student Research Grant

Gwendolyn Michel, who is a doctoral student in apparel, events, and hospitality management is the recipient of the Costume Society of America's 2016 Stella Blum Student Research Grant. As part of the research grant, Michel will examine the dress of author Anaïs Nin, using her handwritten diaries as a source. Michel is under the direction of Sara Marcketti, professor in apparel, events, and hospitality management. More>>.

Business Record features Linda Niehm as Dean's Faculty Fellow

Linda Niehm, a professor in apparel, events, and hospitality management, is the second faculty member to be named a Dean's Faculty Fellow, which was made possible by an anonymous gift last year to the College of Human Sciences. As part of the fellowship, Niehm will receive $30,000 a year for two years to extend her work in expanding entrepreneurship among students and helping rural, community-based and family-owned businesses. More>>.

Brunnier Art Museum features Eulanda Sanders, Cindy Gould collaborative artwork

Sanders, the College of Human Sciences' Donna R. Danielson Professor in Textiles and Clothing, and Gould, an associate professor of art and visual culture in the College of Design, collaborated on a two-piece work of art based on close-up digital photographs of Robert Hillestad's Celebration Coat #41. The work expresses the artists' mutual love for India. More>>.

Thomas Schrier and Eric Brown elected to leadership positions in hospitality management

Schrier, an associate professor in hospitality management, is the new president of the Central Federation of the Council on Hotel, Restaurant, and Institution Education (CHRIE). Brown, an assistant professor in hospitality management who previously served as president of the Central CHRIE, is the new membership director of the International Council on Hotel, Restaurant, and Institution Education (ICHRIE). More>>.

Suzanne Markham Bagnera and Eric Olson win awards at international hospitality conference

Markham Bagnera, a doctoral candidate in hospitality management, won the Lamp of Knowledge Award from the American Hotel and Lodging Association/American Hotel and Lodging Educational Institute. This award is considered the highest honor that can be given to an educator in the lodging industry. Olson, an assistant professor in events management, won first place in the Johnson and Wales Case Study Competition at the International Council on Hotel, Restaurant, and Institutional Education conference. More>>.

Eric Brown completes summer faculty internship with Hyatt Hotels Corporation

Brown, an assistant professor in apparel, events, and hospitality management, participated in the program to refresh his knowledge of the hospitality industry, research current industry trends, and to bring back ideas to the classroom. The Hyatt Faculty Internship Program was developed to promote awareness and enhance educators' understanding of the industry by exposing them to the products and challenges of today’s hotel operations.

AESHM News Stories from the College of Human Sciences

Iowa State internships aim to secure employment for youth with disabilities
Four youth with disabilities are this fall gaining hands-on work experience through Project SEARCH internships with the Iowa State University College of Human Sciences.
College of Human Sciences students driven by passion to help others
The College of Human Sciences enrolls 4,915 students this fall, contributing to Iowa State University’s eighth consecutive year of record enrollment with 36,660 students.
Employee happiness key to success in hospitality industry
Wen Chang, an assistant professor in hospitality management at Iowa State University, researches how positive psychology can keep employees happy and improve a company’s performance.
Human Sciences Week to feature new dean, ways to help others
Meet our new dean, learn about living a healthy lifestyle, enjoy cherry pies, and make shoes out of used jeans during the second annual Human Sciences Week, Sept. 26 to 30.
Fellowship to expand opportunities in entrepreneurship
Professor Linda Niehm plans to extend opportunities in entrepreneurship as the new Dean’s Faculty Fellow in the College of Human Sciences.
Jolly aims to connect people, broaden networks
Laura Jolly is a leader who works to connect people. Her vision includes enhancing the College of Human Sciences’ research profile by broadening its networks across campus and with national initiatives.
Workshops aim to improve career advancement among graduate students, faculty of color
Five professional development workshops aim to improve career advancement among Iowa State graduate students and faculty of color.
Why customers choose to eat healthy at restaurants
Gender, past experience, willingness, and the desire to be healthy are all key in a person's choice to eat healthy at a casual dining restaurant, according to studies by Iowa State University.
4-H alums credit youth program with launching human sciences careers
For a number of 4-H alumni, a commitment to community service and a desire to use skills developed in 4-H led them to pursue human sciences careers.
New book features Iowa State leaders in family and consumer sciences
At least 15 Iowa State University leaders are featured in a new book that recognizes those who have made significant contributions to the field of family and consumer sciences.