A four-university team offer a one-of-a-kind course comparing US and India retailing

A 3-credit graduate course, developed as part of a three-year project funded by the United States-India Educational Foundation, is being offered in fall 2017 by 10 expert faculty from Iowa State University, Oklahoma State University, and the University of North Texas alongside 6 expert faculty from National Institute of Fashion Technology (NIFT) campuses across India. The graduate course, Meeting the Challenges of US and Indian Fashion Retailing Industries, focuses on cultural differences and similarities in retailing strategies of entrepreneurial small- and medium-size enterprises found in these two countries. The hybrid course consists of seven 2-hour synchronous online sessions representing team member expertise: Cultural diversity, Entrepreneurship, Assortment planning, Triple bottom line approach, Promotional strategies, Experiential marketing, and Omni-channel retailing. The 10 students in the course will apply the knowledge gained from the sessions in service-learning projects with Ames Main Street businesses and small businesses near Delhi, India. The course materials will be made available next year to students and the public as part of the third-year activities of the grant.

Visiting scholars, Mr. Siewspah Buhroy (second left) and Dr. Sushil Raturi (third left) along with CHS Dean Jolly (center front) and AESHM faculty, graduate student host, and department chair (second right) following a welcome reception

Visiting scholars, Mr. Siewspah Buhroy (second left) and Dr. Sushil Raturi (third left) along with CHS Dean Jolly (center front) and AESHM faculty, graduate student host, and department chair (second right) following a welcome reception

The 6 NIFT faculty members, divided among the three US institutions, will be visiting scholars from September 10th to the 25th. Two NIFT faculty members, Dr. Sushil Raturi from Mumbai and Mr. Siewspah Buhroy from Shillong will be on the ISU campus working with AMD faculty, exploring the curriculum and offerings of the program, and presenting lectures to students and faculty. Ann Marie Fiore, AMD University professor and leader of the collaboration, noted “We tend to think that global brands lead to a homogenized retail environment in different countries, but working with the NIFT faculty reveals the richness and diversity of the Indian culture and retailing and differences between India and US contexts”.

  • Follow AESHM

     
  • Tools