The Fashion Show 2018

The Fashion Show

Date: April 14, 2018 at 7 p.m. Theme: Resilience
Location: Stephens Auditorium  Guest designer: Patagonia

The Fashion Show is a student-run event in its 36th year. It is one of the largest student-run fashion shows in the nation with near sell-out attendance of 2,500 annually. The show features more than 150 student-designed garments on the runway and in the mounted exhibitions. 


Thank you!

Thank you to everyone who donated to The Fashion Show 2018! We are so excited to announce that our final fundraising amount, including check and cash donations, totals over $30,000. Each year, we are grateful for the overwhelming support of our donors. The Fashion Show would not be possible without your contributions. Now, it is time to receive your incentives for donating. Be on the lookout for an email regarding specific incentive information.

Ticket sales

Public ticket sales open on March 12, 2018 at the Iowa State Center Ticket Office or online at the Ticketmaster website. Tickets range from $15 – $30 depending on location and those purchased through Ticketmaster will incur additional fees.

If you are unable to attend, The Fashion Show 2018 will be streaming live online for the second consecutive year! Anyone is invited to join our streaming audience from your homes across the country. Details for live stream viewing will be posted closer to the show.

Theme: Resilience

This year, The Fashion Show 2018 presents: Resilience, a representation of minimalistic modern concepts and organic greenhouse inspired elements. Our theme began through a student mood board titled “Deep Rooted” which symbolized new beginnings through nature’s neutral green palette and a sense of renewal. As we continue to communicate with our contacts at Patagonia, our guest designer, we are reminded of their challenges to overcome the impact of recent natural disasters in the Los Angeles area. Students were adamant about honoring Patagonia’s ability to face adversity during this time through the show’s title. #VenturaStrong

Philanthropy: Dress for Success 

Organized by our alumni and community relations directors, we are proud to be partnering with Dress for Success Des Moines as this year’s philanthropy. Dress for Success is a non-profit organization that provides programs to help local women acquire jobs, retain their positions, and succeed in the mainstream workplace. Their mission is, “to empower women, to achieve economic independence by providing a network of support, professional attire, and development tools to help women thrive in work and in life.” At Dress for Success, 2018 is “The Year of the Shoe,” and donations of black shoes, black purses, and $10 gas gift cards are in need. The alumni and community relations committee will be collaborating with several other Fashion Show events to collect clothes and accessories throughout the spring semester.

If you have any items you would like to donate or have questions about the program, please contact Starting Wednesday, February 21, donations boxes will also be available at the following locations:

Sarah Bennett’s office
1071a Lebaron Hall
626 Morrill Road
Ames, IA 50011-2100

Dynette Mosher’s office
E104 Lagomarcino Hall
901 Stange Road
Ames, IA 50011-1041

Merchandising scholarship

Starting in 2015, apparel merchandising students have had a chance to compete for the $1,000 Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship. The project is designed by a local or national apparel company with the intent of solving a specific merchandising concern within the firm. We are excited to announce that we will be partnering with Versona of Des Moines to develop this case study. The winner of the scholarship will be announced during the awards portion of The Fashion Show 2018.

Become a Friend of The Fashion Show!

The Fashion Show accepts general contributions. The Fashion Show provides an opportunity to support students for their excellence. Looking back on 2017 we are so thankful for your support of The Fashion Show. Last year, we surpassed our fundraising goal by 30 percent, raising $26,474. Thank you for your generous donations that make each year the best possible production.

In 2017 there were 18 different scholarship categories – each with a first ($500), second ($300), and third place ($200) award – as well as Best in Show. Categories include Accessories, Street Wear, Professional Day Wear, Special Occasion, Wearable Art/Experimental, Menswear, Portfolio, Fashionable Illustration, Fiber Art, Children’s Wear, Digital Printing, and Collection. To sponsor an award contact the producers at