Yang Xu

Ph.D. Student
Phone: 517-402-8826
email: youngxu@iastate.edu


Doctor of Philosophy, Iowa State University (08/2015 – Present)

Master of Science, Michigan State University (08/2012 – 05/2014)

Bachelor of Arts, Bejing Hospitality Institute (09/2008 – 07/2012)

Research Interests:

  • Consumer Behavior & Psychology
  • Marketing
  • Foodservice & Restaurant Management
  • Sustainability

Industry Experience:      

  • 2014-2015 Management, Gourmet Village Restaurant, Okemos, Michigan
  • 2013-2014 MSU Culinary Service, Michigan State University, East Lansing
  • 2010-2011 G.O. Trainee, Food & Beverage Department, ClubMed Resort, Yabuli, China

Honors and Awards:

Damaris Pease FCS Fellowship, Iowa State University

Minor Michael Award, Michigan State University

H. William Elizabeth Klare Scholarship, Michigan State University

Second and Third Level Scholarship, Beijing Hospitality Institute

Outstanding Student Leader, Beijing Hospitality Institute

Extracurricular Activities:

  • Teaching Assistant, HB-100, Michigan State University
  • Delegate, Young Hoteliers Summit (YHS), Lausanne, Switzerland (2012)
  • Delegate, Young Hoteliers Summit Asia (YHSA), Beijing, China (2011)


Xu, Y. & Jeong, E. (2017). The effect of attribute versus benefit appeal messages on green restaurant promotion. Proceeding from the 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Houston, TX.

Xu, Y. & Kim, S.H. (2016). The motivating impact of hotel online reviews and price on consumer booking intention. Paper presented at 22nd Asia Pacific Tourism Association Conference, Beijing, China. APTA.


Professional Affiliations: ICHRIE