Nur Hidayah Binti Che Ahmat

Ph.D. Student

Phone: 515-598-6072

email: hidayah@iastate.edu

Education:

  • Master in Hospitality Management
  • Bachelor of Science with Honors (Hotel Management) (First Class)
  • Diploma in Hotel Management

Research Interests:

  • Marketing
  • Revenue management
  • Strategic Management
  • Customer Response Behavior
  • Hospitality Organizational Behavior

Industry Experience:

  • Lecturer at the Faculty of Hotel and Tourism Management, MARA University of Technology in Malaysia from 2010 – present
  • Front Office Assistant at the Bayview Beach Resort Hotel, Penang in Malaysia from 2008 – 2009
  • Telemarketing Executives at Teledirect Telecommerce Sdn Bhd in Malaysia in 2008

Honors and Awards:

  • Dean’s List Awards for Diploma in Hotel Management (2003 – 2006), MARA University of Technology
  • Dean’s List Awards for Bachelor Science with Honors (Hotel Management) (First Class) from 2006 until 2008, MARA University of Technology
  • Graduated with Vice Chancellor’s Award for Bachelor program in 2008, MARA University of Technology
  • Faculty Post Graduate Award for Master Program in 2010, MARA University of Technology
  • Best Paper Award in 2nd International Conference on Business and Economic Research (ICBER 2011), Malaysia
  • UPENA Writing Award (Bronze) in 2011, MARA University of Technology
  • UPENA Publication Award (Bronze) in 2012, MARA University of Technology
  • UPENA Publication Award (Platinum) in 2013, MARA University of Technology
  • UPENA Publication Award (Bronze) in 2014, MARA University of Technology

Publications:

Books

  • Perception of Price Fairness and Customer Response Behaviors – A Case of Malaysia Hotel Industry (2009, ISBN: 978-3-659-27542-5) Lambert Academic Publishing)
  • Hospitality Research Methods – Faculty of Hotel and Tourism Management, MARA University of Technology Malaysia

Journals

  • Muhammad, R., Mohd Zahari, M.S., Kamaruddin, M.S.Y., and Che Ahmat, N.H., “The Alteration of Malaysian Festival Foods and Its Foodways”, Procedia Social and Behavioral Sciences 101 (2013) pp.230-238.
  • Salleh, R., Che Ahmat, N.H., Mohd Radzi, S., “Room Internet Services (RIS) Attributes and Customer Purchase Intention”, International Journal of Accounting and Business Management (IJABM), Vol.1, No.1, April 2013.
  • Che Ahmat, N. H., Mohd Radzi, S., Mohd Zahari, M.S., “Factors Influencing the Perception of Price Fairness and Customer Response Behaviors”, International Journal of Management Perspectives, Vol.3, Issue 1, 2011.
  • Che Ahmat, N.H., Mohd Radzi, S., Mohd Zahari, M.S., Muhammad, R., Abdul Aziz, A. and Ahmad, A., “The Effect of Factors Influencing the Perception of Price Fairness towards Customer Response Behaviors”, Journal of Global Management, July 2011, Vol.2, No.1.
  • Che Ahmat, N.H., Mohd Radzi, S., Mohd Zahari, M.S., Abd Hakim, F., and Kamaruddin, M.S.Y., “The Effect of Factors Influencing the Perception of Price Fairness towards Hotel Guests’ Response Behaviors”, Scientia Journals Res Manageria, Vol.2, Issue 1.
  • Mohd Zahari, M.S., Din., N., Ismail, A., Che Ahmat, N.H., “Nutritional Information and Restaurant Operators Responsiveness”, Elixir Management 41 (2011).
  • Che Ahmat, N.H., Ahmad Ridzuan, A.H., and Mohd Zahari, M.S., “Customer Awareness towards Syariah Compliant Hotel”, IEEE Xplore Digital Library and Scopus (2012)
  • Che Ahmat, N.H., Ahmad Ridzuan, A.H., and Mohd Zahari, M.S., “Dry Hotel and Syariah Compliant Practices: Concepts, Challenges, and Reality in Malaysia”, IEEE Xplore Digital Library and Scopus (2012)
  • Ahmad, N.A., Kamaruddin, S.Y., Abdul Aziz, A., Saiful Bakhtiar, M.F., and Che Ahmat, N.H., “Customer Segmentation Approaches and Hotel Occupancy Performance: A Case Study of 4 and 5 Star Hotels in Klang Valley”, Journal of Tourism, Hospitality and Culinary Arts, Vol.3, No.3, pp.109-125 (2011).

Conference Proceeding

  • Che Ahmat, N.H., Mohd Radzi, S., Mohd Zahari, M.S., Abas, R. and Ahmad Ridzuan, A.H., “ Blue Ocean Strategies in Hotel Industry”, International Hospitality and Tourism Conference (IHTC 2014), Penang Malaysia in 2nd – 4th September 2014 {Scopus}
  • Abdul Aziz, A., Saiful Bakhtiar, M.F., Kamaruddin, M.S.Y., Ahmad, N.A., and Che Ahmat, N.H., “An Investigation of Customers’ Satisfaction as a mediating effect between hotel customer loyalty antecedents and behavioral loyalty”, International Hospitality and Tourism Conference (IHTC 2014), Penang Malaysia in 2nd – 4th September 2014 {Scopus}
  • Mohamad Khairizam, S.H.S., Hafiy Azmi, M.A., and Che Ahmat, N.H., “Guest Perception on Service Quality among Front Office Personnel”, International Hospitality and Tourism Conference (IHTC 2013), Shah Alam, Malaysia in 2nd – 3rd September 2013 {Scopus}
  • Salleh, R., Che Ahmat, N.H., Mohd Radzi, S., and Wan Kamarudin, W.K., “Guest Purchase Intention on Hotel Room Internet Sevices”, International Hospitality and Tourism Conference (IHTC 2013), Shah Alam, Malaysia in 2nd – 3rd September 2013 {Scopus}
  • Salleh, R., Che Ahmat, N.H., and Mohd Radzi, S., “Room Internet Services in Hotel Industry”, IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA 2013), Kuching Sarawak on 22nd – 25th September 2013. {IEEE}
  • Salleh, R., Che Ahmat, N.H., and Mohd Radzi, S., “Room Internet Services (RIS) Attributes and Customer Purchase Intention”, International Conference. A Scholarly Conference on Emerging Technologies for Information Systems and Business Management (ASCENT 2013), FTMS College, Bukit Jalil Campus, Kuala Lumpur on 11th April – 12th April 2013.
  • Abas, R. and Che Ahmat, N. H., “Student Portfolio”, Invention Innovation and Design (IID), Universiti Teknologi MARA (UiTM), Dungun, Terengganu on the 19th – 20th Sept 2012.
  • Che Ahmat, N. H., Wan Kamarudin, W. N. B., Abdul Aziz, R. and Mohd Radzi, S., “Information Seeking Behavior (ISB) among Postgraduate Students”, International Hospitality and Tourism Conference, Kuala Lumpur on 3rd – 5th Sept 2012. {Scopus}
  • Abdul Aziz, A., Saiful Bakhtiar, M. F., Che Ahmat, N. H., Kamaruddin, M. S. Y, and Ahmad, N. A., The usage of ICT application in 5-star Hotels in Kuala Lumpur, International Hospitality and Tourism Conference, Kuala Lumpur on 3rd -5th Sept 2012. {Scopus}
  • Che Ahmat, N. H., Ahmad Ridzuan, A. H., and Mohd Zahari, M. S., “Customer Awareness towards Syariah Compliant Hotel”, International Conference on Innovation, Management and Technology Research, Melaka on 21st – 22nd May 2012. {IEEE & Scopus}
  • Che Ahmat, N. H., Ahmad Ridzuan, A. H., and Mohd Zahari, M. S., “Dry hotel and Syariah Compliant Practices: Concepts, Challenges and Reality in Malaysia”, International Conference on Innovation, Management and Technology Research, Melaka on 21st – 22nd May 2012. {IEEE & Scopus}
  • Che Ahmat, N. H., Mohd Radzi, S., Mohd Zahari, M. S., Muhammad, R., Abdul Aziz, A., and Ahmad, N. A., “The Effect of Factors Influencing the Perception of Price Fairness towards Customer Response Behaviors”, 2nd International Conference on Business and Economic Research (ICBER), Langkawi on 14th – 16th March 2011.
  • Che Ahmat, N. H., Mohd Radzi, S., Mohd Zahari, M. S., and Kamaruddin, M. S. Y., “Perception of Price Fairness and Customer Response Behaviors”, 3rd Asia Euro Tourism Hospitality and Gastronomy Conference, Selangor on 24th – 26th Nov 2010.
  • ·        Kamaruddin, M. S. Y., Mohd Zahari, M. S., Mohd Radzi, S., Che Ahmat, N. H., “Modernization and Malay Matrimonial Foodways in Rural area”, 3rd Asia Euro Tourism Hospitality and Gastronomy Conference, Selangor on 24th – 26th Nov 2010.

Extracurricular Activities:

Postgraduate (Dissertations) Supervision in 2011 until 2012

Conference Paper Reviewer

  • Paper Reviewer for three (3) articles in the International Hospitality and Tourism Conference (IHTC 2014)
  • Paper Reviewer for two (2) articles in the IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA 2014)

Research Funding

  • Diagnosing the Attributes of Blue Ocean Strategies and Its Impact on Organizational Financial Performances (Principal) – Fundamental Research Grant Scheme, Ministry of Education (2013-2016)
  • Assessing the Contribution of Internship in Developing Industry Relevant Management Competencies for UiTM Hospitality and Tourism Graduates (Co-Researcher) – Excellence Fund Grant, MARA University of Technology (2012-2013)
  • The Awareness and Acceptance Level of Customers toward Syariah Compliant Hotel (Principal) – Excellence Fund Grant, MARA University of Technology (2011-2012)