Apparel, Merchandising, and Design Research

The International Textiles and Apparel Association (ITAA) is the premiere professional association in the field of textiles and clothing.

2010 International Textiles and Apparel Association Conference

The following research projects were presented at the 2010 ITAA conference:



Yao Lu and Elena Karpova

An Investigation of the Chinese Textile Manufacturers’ Research and Development Strategies

Ashley Ratute and Sara B. Marcketti

Using Sweatshop History to Meet Social Justice Requirements of the Undergraduate Curriculum

Rosita Mohd Tajuddin, Hui Siang Tan, and Elena Karpova

Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market

Ann Marie Fiore, Janet Fitzpatrick, and Amrut Sadachar

A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps

Melissa L. Jakubauskas and Sara B. Marcketti

Age and the Feminine Ideal: Beauty and Age in 1930s Fashion Magazines

Carmen N. Keist, Sara J. Kadolph, and Sara B. Marcketti

The Introduction and Promotion of Rayon, 1910-1924

Ui-Heen Yu and Mary Lynn Damhorst

Relationship of Body Satisfaction to Virtual Product Experience and Perceived Risk of Product Performance in Online and Multi-Channel Apparel Shopping

Kyejeong Kim and Mary Lynn Damhorst

Scale Development: Concerns with Fit and Size of Garments in Offline and Online Shopping

Young-A Lee, Jaehee Jung, Minsun Lee, and Yoon Jung Park

Path to independence: graduate students’ issues and concerns for their programs of study and needs for the professional development

Hyejeong Kim, Linda S. Niehm, and Sunhee Park

The Assessment of Information Quality in Small Business Websites

Anupama Pasricha and Sara J. Kadolph

Student Expectations on Content and Pedagogy for Sustainability within Textiles and Apparel Curricula

Trudy Landgren and Anupama Pasricha

Transforming the Fashion and Apparel Curriculum to Incorporate Sustainability

Sarah Bennett

Hi Fi Flora

Daniel Lundby

Anatomy of a Jacket

ITAA awards to AMD faculty and students

Research by AMD faculty members was selected as papers of distinctions or awarded with other honors at the ITAA 2010 conference.

The following faculty members were recognized:

  • Mary Lynn Damhorst (three awards)
  • Elena Karpova (three awards)
  • Young-A Lee
  • Marcketti

Awards also went to four graduate students:

  • Yao Lu (paper of distinction)
  • Ashley Ratute (paper of distinction)
  • Minsun Lee (paper of distinction)
  • Sarah Bennett (design award)

The program’s faculty and students had 24 presentations or designs at the conference representing a range of topics.