Undergraduate Programs

Iowa State University’s deep-rooted traditions in the study of family and consumer sciences has evolved into the Department of Apparel, Events, and Hospitality Management (AESHM).

Today’s students now choose from three majors and a host of concentration areas:

Apparel, Merchandising, and Design

With a history of excellence, the apparel, merchandising and design program opens doors to some of the top careers in the textiles and apparel industry. When you major in this field, you’ll study fashion design, product development, costume history, marketing strategies, production processes, consumer behavior, merchandise buying, visual merchandising, e-commerce and entrepreneurship.

Event Management

More than ever, companies and individuals are relying on experienced, professional event management majors to coordinate conferences, weddings, festivals, trade exhibitions, corporate events and other special occasions. You’ll study trend analysis, hospitality, and resource management to organize momentous gatherings on time and within budget.

Hospitality Management

In Iowa State’s world-renown hospitality management program, you will learn essential principles of managing a variety of hospitality organizations, such as hotels, restaurants, clubs, and foodservice companies. You’ll also develop expertise in managing diverse functions, such as accounting and finance, foodservice, human resources, marketing, and lodging.