Mission and vision

Our mission

(approved May 10, 2016)

We create, share, and apply knowledge to provide consumers with products, services, and experiences to enhance overall well-being.

Our vision

(approved May 10, 2016)

AESHM will lead Iowa and the world in education, scholarship, and engagement to prepare innovative global citizens for the apparel, events, and hospitality fields.

Our goals

(approved May 10, 2016)

Be internationally recognized as a pre-eminent student-centered department that produces socially responsible AESHM graduates who address the challenges of the 21st Century.
Be internationally recognized as a high-impact research leader in the apparel, events, and hospitality management fields.
Serve Iowa, the Nation, and the world in the apparel, events, and hospitality management fields by improving quality of life (environment; cultural & economic development; health & safety).
Cultivate the AESHM experience to ensure an inclusive environment for all faculty, staff, students, and visitors.