|
Instructional area |
ISU Title
(Course
#) |
Subject
Matter/Content |
Activities |
Design of physical
setting
(Fiore) |
Interdisciplinary Approaches
to Aesthetics
(TC 545*)
* TC 545 is a graduate course open to undergraduate
students |
- Examining role
of multi-sensory aesthetic elements in brand image and
creating (4E) experiential value in hospitality and retail
establishments.
- Examining
successful hospitality and retail environments that use
multi-sensory elements to add experiential value for the
customer. |
- Analyze physical
environments of businesses or downtowns to assess use of
aesthetic elements to create experiential value.
- Develop
detailed design plans for multi-sensory aesthetic elements
of a business establishment or downtown to enhance
experiential value. |
E-commerce
(Fiore: TC)
(Jeong: HRI) |
E-commerce for Apparel
and Hospitality Companies
(TC/HRI 477) |
- Examining how the
experience economy value is created via apparel or
hospitality company Websites.
- Examining how
Websites for apparel or hospitality business or downtowns
represent experiential value offered by their physical
environments. |
- Analyze design of
small business or downtown Websites for application of
experience economy concepts.
- Propose changes to small business or downtown Websites to
enhance experiential value of site and to better represent
visual appeal of the product. |
Merchandising
(Niehm) |
Merchandising
applications for lifestyle retail firms
(TC 375) |
- Apply merchandising
and marketing concepts to the planning, developing, and
presentation of product lines re: rural consumer preferences
and market conditions.
- Analyze
merchandising assortments, support services, and related
experiences appropriate for rural community market.
- Understand
implications of integrating experiential offerings for rural
retail firms. |
- Develop product
style and sales forecasts for an experience-enhanced
prototype of a lifestyle rural retail firm.
- Complete a
product/line development proposal for an experience enhanced
rural retail firm; includes financial analysis and
implications of experiential offerings.
- Conduct market
research project for a lifestyle retail firm; focus of
project is experiential strategy development for
promotions/visual display for a lifestyle retail setting. |
Tourism marketing
(Jeong)
|
Global Tourism
Management
(HRI 260) |
- Key areas to enhance
existing tourism destinations in rural Iowa
- Dimensions of
experience and tourism
- Impact of
experience economy on tourism in rural Iowa |
- Select 10 different
tourism-drawn events/attractions in rural Iowa to identify
how visitors evaluate each event by referring experience
economy -
Evaluate existing tourism promotions in conjunction with
experience economy |
Lodging marketing
(Oh) |
Hospitality Marketing
Strategies
(HRI 340) |
- Develop
comprehensive marketing plan for lodging organizations |
- Analyze the lodging
business environment in rural communities
- Establish marketing
goals for small lodging businesses
- Develop product,
promotion, pricing, and distribution strategies for the
businesses
- Develop basic
financial analyses plan to assess organizational performance |
Entrepreneurship
foundations
(Niehm) |
Entrepreneurship in
Human Sciences
(TC/HRI 474) |
- Creating and
delivering value through experience enhanced offerings.
- Unique aspects of
lifestyle firms, family owned businesses; opportunity for
experiential offerings.
- Using experiences
to develop distinct competitive advantages. |
- Assess potential for
use of experiences by rural Iowa retail and service firms
- Interview successful
experience entrepreneurs to examine approach and impact of
experiential offerings
- Apply 4-E model
and experience economy concepts to develop competitive
strategy for rural lifestyle firms. |
Summer 2007 USDA Internship
(Niehm) |
Main Street Program Internship |
-
Strengthening rural hospitality and retail businesses
through applications of experience economy concepts.
- Developing the rural community as a tourism destination.
|
- Work 180
hours to fulfill internship requirements.
-
Work in consulting capacity in
community setting with local MSI Director.
- Document journal
throughout full internship experience
-
Plan with
your local Main Street Iowa director to plan, research as
needed
-
Implement
at least 2 projects of business assistance during the
internship period.
-
Indicate
how these projects will be evaluated.
-
Develop a
typed overview of each project plan and implementation. |
