Career Connections


Emily Dodd

Major: Event Management



Company/Organization: The Bridal Connection
Company/Organization website: http://www.bridalconnectiondsm.com
Destination: Ankeny
Timeframe: Summer

Advisor/Coordinator Email: rmcclain@iastate.edu

I was responsible for...
Answer phone calls, respond to emails, check clients in. Receive inventory, purchase orders, and any other items for the store. Create ads and promotional materials for store events and sales. Work with supervisor to help promote store on new platforms and advance growth of online presence. Manage all social media, create posts, and improve online brand/following. Help run events and sales that are put on by the store, help prepare for bridal forums, and help with preparation work for markets.

I accomplished...
My greatest accomplishment of my experience so far has been improving our online brand and how we present our store. Updating the image of our social media to make it more appealing to our target market, as well as updating what was previously posted. I have created ads and organised a photoshoot to really show the direction we want to store to go in. We are working on staying up to date with was is new in the industry while still keeping the classic look that our store has.

I learned...
My greatest lesson I have learned from my experience is how to pick up on an industry quickly. Since I was not a fashion student I was a little behind on learning some of the ins and outs of working in this kind of industry. Even though I am working with behind the scenes on most of the projects but when I am working the desk and answering questions I need to know different general information about the bridal industry such as shipping dates. This has been a very good lesson on how to keep situations calm and learning the right verbiage to use so that information is correctly passed along and not misconstrued.

Advice for others...
Being able to have good communication skills will go very far. Learning how to talk work with other employees, clients, and vendors to communicate efficiently and friendly will go a long way. When learning the industry with talking to vendors, news outlets to promote events, and other people in the industry being friendly and not defensive when a situation occurs but rather figuring out where things need to go has benefited me tremendously.

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