Faculty and Staff Directory » Linda Niehm
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Linda Niehm
Title: Professor/ Dean's Faculty Fellow
Department: Apparel, Events, and Hospitality Management
Office: 1066 Lebaron 626 Morrill Rd., Ames, IA 50011
Phone number: +1 515 294 1930
Email: niehmlin@iastate.edu
Research interests
- Entrepreneurship, Small Business, Family Business
- Rural Retailing and Community Trade
- Consumer-Retailer Relationships
- Experiential Marketing and Retailing
Published works
Current research projects
My current research examines interactions between the entrepreneur, the firm, and broader community environments. Related areas of interest include family business, retailer community leadership, retailer-consumer exchange and service relationships, small retailer success strategies, experiential marketing and retailing, and technology integration in small firms. I am also very involved in development of curriculum and academic programming for entrepreneurship education, including community outreach and student business consulting experiences. I am currently lead investigator for a three-year major research project funded by a USDA-CSREES-NRI Rural Development Grant titled, "Community Resiliency: The Role of the Retail Sector in Easing the Effects of Slow Motion Shocks." Other recent funding has come from the USDA for an educational Challenge Grant, the USDA Southern Rural Development Center (SRDC), and the International Council of Shopping Centers (ICSC). I have also received multiple entrepreneurship education grants through the Kauffman Foundation/ Pappajohn Center for Entrepreneurship and a College of Human Sciences Entrepreneurial Initiative Grant on rural community development. I am a member of the NC 1030 Family Business Multi-state Research Group.