Faculty and Staff Directory » Thomas Schrier

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Title: Associate Professor
Department: Apparel, Events, and Hospitality Management

Office: 5 MacKay, Ames, IA 50011-1078
Phone number: +1 (515) 2943038
Email: schriert@iastate.edu

Research interests

  • Consumer Intentions and Utilization of Technology
  • Self-Service/Guest Empowerment Technologies
  • Electronic Word of Mouth
  • Website Design and Development
  • Guest Loyalty and Satisfaction
  • Hospitality Education Trends
  • Attractions & Events Management

Published works


Current research projects

My research focuses on theoretical and applied technology issues.  A few of my recent research projects examine theories for the implementation of self-service technologies, mobile applications, social media, and technology trends in the hospitality industry.  I am also working on projects related to lodging operations.  In addition to this I am conducting research in the area of theme park management and development.