The Fashion Show

The Fashion Show 2020

Time: 7 p.m.

Date: April 18, 2020

Location: Stephens Auditorium

Theme: Modern Awakening

Guest judge: TBA

In 1982, The Iowa State University Fashion Show began as a simple runway show held in a MacKay Hall classroom with only a few Iowa State students in attendance. Over the past 38 years, The Fashion Show has grown into one of the largest student run fashion shows in the nation and is produced by nearly 150 students selected to be part of the planning committees.  In addition, The Fashion Show selects 50 student models who showcase the garments chosen by industry guest judges. Garments included in the show are designed by over 75 Iowa State students from the apparel, merchandising, and design program.

The production has grown to nearly sold-out attendance of over 2,300 audience members and 1,000 online viewers who witness the culmination of months of student work.


We are so excited to present the theme for The Fashion Show 2020: Modern Awakening. Created through student collaboration this theme encompasses the beauty and wonder from the past to the present. Modern Awakening honors The Fashion Show’s history while aligning the values of our beginning with that of the show today. The Fashion Show 2020: Modern Awakening aims to represent our numerous student designers and their collections in a way that values every design that crosses the stage. Multiple Director teams collaborated to take Modern Awakening from an initial mood board into a specific vision for our theme that will be represented in all show materials. From marketing materials to visual merchandising displays to set creation, Modern Awakening is represented throughout it all. Thanks to our art director, Lauren Hansen, alongside our gallery and display directors, Rachel Lininger and Emily Schrimpf, and our set directors, Anna Zimmerman, Cameron Wahlberg and Madelyn Uhl, for helping establish a clear vision for The Fashion Show 2020: Modern Awakening.

Fundraising Initiatives

Our FundISU campaign through the Iowa State Foundation went live for 30 days, ending on Feb. 21. We are excited for the challenge of raising $25,000 in this short time frame! Please follow our social media platforms to take a look at what our student leaders have been developing over the past few months. We appreciate every donation that helps support the continual growth of our organization! 

In the community

While The Fashion Show is a much-anticipated event to the Iowa State campus community, the event is much more than one night of glamour and excitement. Throughout the year, the philanthropy committee has been getting involved in the community and giving back by working with several organizations. These organizations include Hughats, Days for Girls and Dress for Success. 

From 10 a.m.-1 p.m. on Feb. 22, in the Memorial Union Sun Room, we will be working with Hughats to decorate hats for disaster relief clients, chemotherapy patients, homeless shelter victims, etc.

From 10 a.m.-1 p.m. on March 7 in Lebaron 2088, we will be partnering with Days for Girls, an organization that increases access to menstrual care and education to young girls and women in developing countries to hold a “Sew Day.” This will consist of students coming together to sew and assemble “kits” for women. These kits will include two pairs of underwear, two shields, eight liners, soap and a washcloth, instructions and a transportation bag.

On April 1, we will begin our Dress for Success clothing drive. There will be boxes placed in various locations on campus where anyone can donate their gently used professional clothing, accessories, etc. Dress for Success responds to the needs of the Des Moines community by providing programs that help women acquire jobs, retain their new positions and succeed in the mainstream workplace.