The Fashion Show 2014

Date: April 5, 2014
Location: Stephens Auditorium

Theme: Secret Garden
Guest designer: C. Wonder


Check out the Fashion Show 2014 photo blog.

Media links

Iowa State Daily – The Fashion Show works with Girls Scouts for annual service project

Guest Designer: C. Wonder with Kelsey O’Connell

C. Wonder combines outstanding quality with astonishing value, offering a carefully curated, diverse assortment of clothing, accessories and home décor. Pairing timeless elements with fresh twists, each item is designed to enhance a room, refresh a wardrobe or inspire a memorable experience.

Kelsey O’Connell is a 2007 graduate of Iowa State University’s Apparel Design program. Born and raised “all over,” Kelsey thrives on new experiences. After a childhood spent in Britain, the South, and the Midwest, Iowa State was the perfect place to continue her education. Building a solid foundation through the university’s superior curriculum – drawing, patternmaking, concept design, and French – while fostering a sense of exploration through the school’s strong internship and field study programs.

Upon graduation, Kelsey went to work for Lands’ End, a brand with 50 years of history and a rich heritage. Lands’ End instilled in Kelsey a strong sense of quality, presentation, and respect for the past, encouraging the reference of classic clothing and iconic style makers. During her time at Lands’ End, Kelsey had a unique opportunity to launch a new brand- Lands’ End Canvas. Kelsey played an integral part in the conception of the new label and was responsible for the design of all men’s and women’s outerwear.

Hungry for an adventure, Kelsey moved to New York after 4 years with Lands’ End. She was recruited by Nautica to help relaunch their women’s label, designing all women’s wovens and introducing a new handbag and accessory line.

Once out in New York, she discovered C. Wonder, a then year-old brand that embodied the whimsical sophistication that is a hallmark of her own personal style. For the past year and a half, Kelsey has been working on a 2-member women’s wovens team, designing tops, bottoms, dresses, jackets, outerwear, denim, pajamas, and cold weather accessories for the brand, rooted in the concept of accessible luxury.

Travel is a cornerstone of the brand’s vision, from the beaches of the Northeast, to exotic locals, all the way to hands-on development trips in the Far East. The experience has been both challenging and inspiring, helping build the company into an international lifestyle brand and soon-to-be household name.

Guest Judges

Erin O’Connor

Erin is a Jr. Technical Designer/Sample Tracking Associate at Marc by Marc Jacobs in New York City. She has been with the company since her Technical Design internship in summer 2010. Upon graduating the semester after her internship from Iowa State University with a degree in Apparel Merchandising, Design, and Production, she returned to New York to work at Marc by Marc Jacobs full time.

Kelly Reddy-Best

Kelly is an Assistant Professor in the Consumer & Family Studies/Dietetics Department at San Francisco State University. Her research interests are in the interrelationships of gender, sexuality, dress, and identity. Currently she is working on projects related to experiences of discrimination, anxiety, and, stress related to appearance(s) for individuals in the LGBTQ community. At San Francisco State, she teaches courses on draping, apparel construction, advanced apparel design techniques, collection development, hand and computer fashion illustration, and the history of dress.

Tressa Elgin

Tressa is a textile designer and an alumnus of the ISU Apparel, Merchandising, and Design master’s degree program, having graduated in 2009. Tressa began her career path at the University of Wisconsin-Madison receiving a bachelor’s degree in Textile and Apparel Design, and then moved to New York City to continue her studies of textile and surface design at the Fashion Institute of Technology. While in New York, she had the opportunity to work for fashion designer Jill Stuart. Most recently, Tressa worked for several years designing print and pattern for Abercrombie & Fitch and is currently doing freelance design and working toward building her own business.

Julie Linville

Julie has a wide range of experience in the apparel industry. She is currently a Divisional Merchandise Manager at Von Maur in Davenport, Iowa. She first started with the company almost five years ago as a buyer. This came after working as both a buyer and a product developer at Coldwater Creek in Sandpoint, Idaho. She earned her degree in Merchandising, Design and Production at Iowa State University, where she was actually a Co-Producer for The Fashion Show during her time as a student!

General contributions

General contributions can be made to The Fashion Show through the ISU Foundation, where you can make a contribution designated for Textiles and Clothing Fashion Show Development Fund.