Master of science

The Master of Science in Event Management is a program delivered online consisting of 36 credits, including 13 credits distributed over five required classes; six credits from event management electives, six credits from hospitality management courses, five or six credits from courses in other departments, three credits from research methods, and three or four credits from statistics courses. The creative component course will provide an opportunity for students to apply event management concepts to an industry-related project.

Individuals for this program are expected to have responsibilities that are part of mid- and executive-level of event organizations or are event entrepreneurs that have an undergraduate degree in event management, hospitality management, or another related field.

How to apply

The application deadline for fall 2020 acceptance is April 1, 2020. Visit the Iowa State University (ISU) Graduate College site for application requirements.

GRE or GMAT is not required.

Requirements

  • Bachelors degree from an accredited university
  • Academic records
  • Statement of purpose
  • Three letters of recommendation

Prospective students with a Bachelors degree in a non-event management discipline will be able to apply without required undergraduate coursework in event management.

Outcomes

Upon successful completion of the Masters degree program in Event Management, students will be able to:

  • create meeting and event plans based on research and analysis, trends, goals and objectives, larger organizational plans and financial resources; work within economic and social realities; and work within unique conditions in highly complex and unpredictable environments.
  • analyze event and meeting risks and develop comprehensive risk management and event management response plans to cover unpredictable and complex situations.
  • design and build a range of revenue streams and manage financial processes and pricing.
  • create and monitor human resource plans to achieve event and organizational goals, build teams, and develop training and development plans for staff, volunteers, and other stakeholders.
  • design program components and delivery formats and determine functional requirements.
  • manage meeting and event site(s) by completing site inspections and selecting the best option(s); create site layouts/floor plans; develop the logistics plan; monitor the set-up, take-down and running of the event; and establish onsite communication protocol.
  • integrate multidisciplinary social science theories to explain current event management challenges and opportunities.
  • engage in critical thinking, accept new models/paradigms, examine similarities and analogies, and recognize new priorities in the event management domain.
  • understand the ethical, legal, societal, and economic concerns of event management.
  • visualize, interpret, and communicate event management concepts to a variety of stakeholders.