Erica Spurgeon

Ph.D. Student



  • S. Fashion: Textile and Clothing in Business, University of Central Missouri
  • S. Educational Technology, University of Central Missouri

Research Interests:

  • Consumer behavior
  • Social media marketing
  • Retail branding
  • E-commerce and non-store retailing
  • Educational technology/active learning/3D printing

Industry Experience:

  • Assistant Professor: Fashion and Apparel Merchandising, University of Central Missouri
  • Men’s Retail Buyer/Product Developer: Buckle, Inc., Overland Park, KS
  • Assistant Store Manager/Visual Merchandiser: Buckle, Inc., Lee’s Summit, MO

Professional Affiliations:

  • International Textile and Apparel Association, ITAA
  • American Association of Family and Consumer Sciences, AAFCS