Rui Li

Ph.D. Student
Phone: 515-708-8751


  • M.S., Apparel Merchandising, and Design, Iowa State University
  • B.S., Textile Engineering, DongHua University, China

Research Interests:

  • Fashion Merchandising
  • Textile Science/Engineering
  • Entrepreneurship
  • E-commerce
  • Consumer Behavior

Industry Experience:

  • Consultant, Cai Dream International Co., Ltd., Shanghai, China 
  • Sales Engineer, Shanghai Biella Import and Export Co., Ltd., Shanghai, China


  • Yang, J., Song, G., Wang, L., Su, Y., Li, R., & Xiang, C. (2017). Numerical simulation of heat stress in chemical protective clothing. Journal of Textile Engineering & Fashion Technology, 2(4), 00064. DOI: 10.15406/jteft.2017.02.00064
  • Li, L., Song, G., Li, R., Wang, L., & Xiang, C. (2017). Heat-moisture comfort of fire-fighter’s protective clothing materials. Journal of Textile Research, 38(3), 126-129.
  • Li, R., Chung, T., & Fiore, A.M. (2017). Factors affecting current users’ attitude toward e-auctions in China: An extended TAM study. Journal of Retailing and Consumer Services, 34, 19-29.
  • Li, R., Yang, J., Xiang, C., & Song, G. (2016). Assessment of thermal comfort of nanosilver-treated functional sportswear fabrics using a dynamic thermal model with human/clothing/environmental factors. Textile Research Journal, DOI: 10.1177/0040517516679147.

Professional Affiliations:

  • 2013-Present International Textile and Apparel Association