Yang Xu

Ph.D. Student
Phone: 517-402-8826
email: youngxu@iastate.edu


  • Doctor of Philosophy, Iowa State University (08/2015 – Present)
  • Master of Science, Michigan State University (08/2012 – 05/2014)
  • Bachelor of Arts, Bejing Hospitality Institute (09/2008 – 07/2012)

Research Interests:

  • Consumer Behavior & Psychology
  • Marketing
  • Foodservice & Restaurant Management
  • Sustainability

Industry Experience:      

  • 2014-2015 Management, Gourmet Village Restaurant, Okemos, Michigan
  • 2013-2014 MSU Culinary Service, Michigan State University, East Lansing
  • 2010-2011 G.O. Trainee, Food & Beverage Department, ClubMed Resort, Yabuli, China

Honors and Awards:

  • CHS Graduate Scholarship, Iowa State University
  • Damaris Pease FCS Fellowship, Iowa State University
  • Minor Michael Award, Michigan State University
  • H. William Elizabeth Klare Scholarship, Michigan State University
  • Second and Third Level Scholarship, Beijing Hospitality Institute
  • Outstanding Student Leader, Beijing Hospitality Institute

Extracurricular Activities:

  • Teaching Assistant, HB-100, Michigan State University
  • Delegate, Young Hoteliers Summit (YHS), Lausanne, Switzerland (2012)
  • Delegate, Young Hoteliers Summit Asia (YHSA), Beijing, China (2011)


Xu, Y. & Jeong, E. (2018). Consumer persuasion knowledge on green restaurant advertising-the moderating role of stated motives. Proceeding from the 23nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Dallas, TX.

Xu, Y. & Jeong, E. (2017). The effect of attribute versus benefit appeal messages on green restaurant promotion. Proceeding from the 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Houston, TX.

Xu, Y. & Kim, S.H. (2016). The motivating impact of hotel online reviews and price on consumer booking intention. Paper presented at 22nd Asia Pacific Tourism Association Conference, Beijing, China. APTA.


Professional Affiliations: ICHRIE