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The Fashion Show is one of the largest student-run fashion shows in the nation with annual attendance of nearly 2,500 and a livestream that reaches viewers around the globe. The show features more than 150 student-designed garments on the runway and in the mounted exhibitions. Approximately 275 Iowa State University students with a wide span of majors work together to plan and orchestrate The Fashion Show, Fashion Week events, and related activities -- managing matters ranging from set design, modeling, and photography to finance, marketing, and social media. The 2020 event will mark the show's 38th year.
In the Best of Show Consulting Project for an Existing Business category, judges consider proposed enhancements that will aid in creating brand identity for the business, foster unique competitive advantages, create added value for the firm and its customers, and ultimately have the potential to positively impact firm performance.
Judges in the Best of Show in new Business Start-Up Idea Business category look for a concept that shows a high degree of feasibility, is validated by market research, is innovative and unique, uses resources creatively or leverages resources to create unique competitive advantages, and has value and profit creating potential.